Clutch has brought new business leads to thousands of agencies and businesses worldwide since its inception. The big question is how can you get the most out of it?

As part of our monthly online events series, we were joined by Michael Murdoch, CEO of The House and Christian Gunn, MD and Co-Founder of LoveGunn to give us their reviews of the platform.

How much business can you gain from Clutch?

Christian attributes Clutch as the reason big name brands have approached him. Attracting companies such as Deliveroo and easyJet to him.

“We actually did the maths the other day and 60% of our business last year was through Clutch – which is quite unbelievable.”

Unlike Christian, Michael has a free membership with Clutch. He states that approximately 1-2 leads a week approach Michael, all thanks to reviews.


“As long as there is about one review a month. Sometimes it can come in a lot more than that – a couple a day. It almost is about a week after a review for me.”

Free or paid membership?

Seems like having a premium membership makes no difference to the amount of business someone can gain on Clutch. Will it continue that way forever? Michael suggests they’re going to start charging for more access to the platform.


“At some point, maybe next year, they might even reduce the freebie profile. It seems like there’s less and less you can do apart from adding reviews. That’s beneficial for them because they want more data on you.”

Getting reviews on Clutch

From afar Clutch looks like a great platform for gaining new leads. However, one concern seems to be the review process. Which can take as long as fifteen minutes to complete.

What’s the best way for clients to leave reviews on Clutch? Michael recommends incentivising clients to leave reviews. He’s asked up to 3 times for clients to follow through as it can be hard for them to find time to complete it.

Knowing this, Michael likes to present options to clients for how they give reviews. Either a phone call or fill out the form.

“Some only like forms and they don’t want to talk to people. Some hate forms and just want a 15-minute phone call. I do pitch it as the same thing, though. It’s a bit like the pricing: Give them a choice of A, B, and C, so they don’t say yes or no.”

To continue, Michael knows that gaining positive reviews on Clutch will turn into more leads coming his way. Which is something he greatly appreciates and aims to return the favour.

We hope you gained value from this blog. If so, you’ll definitely enjoy reading this one: Business Development Strategies with Jane Heath

Michael Murdoch

Michael Murdoch, CEO of The House has been an award-winning Brand Strategist for nearly 20 years working with emerging and established organisations around the world like NHS, MTV, Diabetes UK, Sanyo, Fairtrade, Nokia, Open Campus, Mixcloud and more.

He founded The House branding and marketing agency in 2009.

Christian Gunn

Christian Gunn is the Co-Founder & Managing Director of LoveGunn, an award-winning branding and design agency that work with businesses of all shapes and sizes, from start-ups looking to raise their first round of funding to global household names.