Agency Spotlight – Josh Gutteridge, Regency Creative
Why Did Regency Become a B Corp?
It’s easy to say you care about people and planet, but that alone isn’t enough anymore. We have to go beyond the signalling and noise to ask for more action. Something raw. Something real. Something that resonates.
As agency owners we have an opportunity, no, a responsibility, to drive positive change.
Joining the B Movement was a small, but punchy way that we, as an agency, could make a minor adjustment to become part of a much bigger movement making major changes.
We’ve also noticed procurement is getting tighter, with organisations being forced to show what they’re doing in ‘Good Business’. So, if you haven’t taken a look into how you might be able to do better business, now’s the time to make sure you’re not going to be left behind.
Benefits of Being a B Corp for Regency
At Regency, we don’t know how to be anyone but ourselves – it’s in our founding DNA. When it comes to being a B Corp, the more we communicate our values, the more aligned our new business and future partners are. It makes our conversation better and our relationships stronger. We have amazing clients who, in turn, have become lifelong friends.
We do our due diligence to ensure long-term matches with our clients and partners, and our B Corp accreditation is only helping us to further this reality. But it’s so much more than an accreditation. It’s validation. It’s responsibility. It’s a progressive guide that supports the progress of our passion and ability. This leads to better, more impactful cultural work that drives results.
Why Working as a B Corp is Important to Regency
Ultimately, we’re an agency powered by purpose. From our team, to our clients, a purpose driven approach is the common vein in all aspects of our business. For us, B Corp Certification is a way of making this official, it’s a way of showing we take it seriously.
I think it’s common knowledge that most creative agency’s do great work – but at Regency we want to go one step further than great work. We want to do great work that’s been built on great business principles. B Corp provides us with a way of authenticating the way we work – it not only challenges us as an agency, but it challenges our clients to make better procurement decisions too.
Now, don’t get me wrong. I don’t think B Corp is the silver bullet to good business. In an ideal world this should be the baseline for all business. But, until this becomes a prerequisite to the way we work as an industry, we’ll continue to do all we can to contribute towards a B Corp-shaped shift in business practice!