“I knew agency owners had similar challenges. All they needed was a safe place for them to talk openly, collaborate and come up with solutions.”
The Agency Collective was the idea of Peter Czapp, co-founder of The Wow Company, an accounting firm specialising in helping agencies grow more profitably and sustainably.
Peter noticed that Wow’s agency clients often had the same challenges around winning new business, hiring talent, managing projects, and the rollercoaster that is agency life. He wanted to create a community where, together, agency owners could get the advice and support they needed to solve these challenges and realise their full potential.
The very first Agency Collective event was held at Kettners in London on a hot July night in 2013.
Fifty agency owners got together to experience first-hand the power of hanging out with other like-minded people and hearing from a leading industry expert. Seven years on from that first event, the community has grown considerably, with events across the UK and members around the world. As The Agency Collective has grown, so has the power and impact of the peer support that the collective provides.