The Agency Collective was the idea of Peter Czapp, co-founder of The Wow Company, an accounting firm specialising in helping agencies grow more profitably and sustainably.
“I knew agency owners had similar challenges. All they needed was a safe place for them to talk openly, collaborate and come up with solutions.”
Peter noticed that Wow’s agency clients often had the same challenges around winning new business, hiring talent, managing projects, and the rollercoaster that is agency life. He wanted to create a community where, together, agency owners could get the advice and support they needed to solve these challenges and realise their full potential.
The very first Agency Collective event was held at Kettners in London on a hot July night in 2013.
Fifty agency owners got together to experience first-hand the power of hanging out with other like-minded people and hearing from a leading industry expert. Seven years on from that first event, the community has grown considerably, with events across the UK and members around the world. As The Agency Collective has grown, so has the power and impact of the peer support that the collective provides.
Lots of love to our community,
Peter Czapp (Co-Founder)
How our team is helping our members…
“We recently had a deeply saddening event occur in our agency that impacted everyone personally. Daniel was immediately there to provide his mental support and guidance. It's amazing to know that everyone in The Agency Collective team cares deeply about human beings, beyond the agency. Keep it up!”
Simon EvansCo-founder: Giant
“We grew to £2M in only two years. The Agency Collective community played a big part. Times got really tough in the third year, but helped by the Agency Collective community, we managed to turn it back around. The AC team has always been there for me through thick and thin. I really appreciate that.”
Ian CassidyFounder: Share Creative
“I was looking for a mentor to help me through a key period in my business. I knew The Agency Collective didn't specifically offer that as a service. However, Daniel volunteered to give up his time for free and provide me with tips on how to grow my agency. It's not often you come across organisations that really mean it when they say: "How can I help?"”
Laura MoxhamFounder: YBA PPC
“In the first month of joining The Agency Collective, the AC team made an incredible effort to ensure I get the most out of my membership and Daniel even met me in person for lunch. After that he made a number of introductions to people which resulted in a lot of success for Unity & Motion thanks to Daniel and The AC teams willingness to think carefully who to connect us to. I've also made some great friends through the people I've met, which is not something I expected but truly value.”
Charles ParkinsonCo-founder: Unity & Motion
We're here to support you and your agency every day
Daniel "DanTheAgencyMan"
de la Cruz
Managing Director
“I didn’t want agency owners making the same mistakes I made.”
Totally get what it’s like running an agency. Prior to taking the reigns at The Agency Collective, set-up and ran my own agency. Some of the learnings were super tough and I talk openly about them. Why? So that you don’t have to get the same scars. Since then I’ve spoken to and helped over 3,000 agencies with their challenges and growth. Would love to help you and your agency next…
Peter Czapp
Co-Founder
Ellie Hale
Chief Community Officer
“I wanted to be part of something that made a difference in people’s lives.”
Been part of the Agency Collective since early 2019 – having chased them down for months and trying to convince them to hire me! I knew by reputation what awesome work the AC was doing for agency owners and wanted to be part of something that was really making a difference. My background and expertise has always been building relationships with people. Now, looking after the AC community is my key priority. I am looking forward to welcoming you to our brilliant events, connecting you with other members and help you run your agency.
Paul Bulpitt
Co-Founder
Anne Harlow
Chief Sales Officer
“”I wanted to work at a place where I am valued.“
After meeting a long-term Agency Collective member (John Ashton from Write Arm) for a coffee, I was introduced to The Agency Collective. Feeling at a bit of a crossroad in my career it was great to find a company which shared the same values as me: Be transparent, be giving, be caring and enjoy the ride.
Since then I have spoken to 100’s of agency owners and given support and advice where possible. Come and be part of the fun…