We all know that the best marketing works in collaboration with other strategies, right? That’s why we’re here to talk about the incredible power of PR in your overall marketing game plan. And who better to share insights than Ceri-Jane Hackling, the founder of Cerub PR!
Ceri-Jane understands that PR is not just a standalone activity. It needs to seamlessly fit into your entire marketing strategy. She emphasises six compelling reasons why you should incorporate the immense power of PR:
Company Awareness
Ensure people know about your business. PR harnesses the power of credibility by getting others to sing your praises instead of just blowing your own trumpet.
Sales Process Support
PR is a formidable ally, boosting your sales process when combined with other marketing efforts.
Third-Party Endorsement
Nothing beats the influence of third-party endorsements for credibility. Let others speak highly of your business and build trust.
Cost-Effectiveness and Limitless Reach
PR is not only cost-effective but also offers limitless potential. A single piece of coverage can reach audiences worldwide, expanding your reach beyond imagination.
Amplify Your Social Media Presence with the power of PR
PR coverage is a potent fuel to amplify your social media presence. It’s an excellent way to engage your audience, showcasing your achievements with an authentic touch.
Drive Employee Engagement and Attract Talented Staff
Positive press coverage enhances your company’s reputation, making it an attractive choice for talented individuals. Showcasing your accomplishments sets you apart in a competitive job market.
Effectively reaching your Audience
But how do you effectively reach your target audience? Ceri-Jane advises a judicious blend of paid, earned, social, and owned media channels. Earned media, the realm of PR, provides credible coverage that fuels your reputation.
What sets you apart?
Ceri-Jane also emphasises the paramount importance of developing key messages that define your business. What sets you apart from your competitors? Why do customers choose you? Crafting impactful PR messaging requires a deep understanding of the problems you solve and how your clients perceive your solutions.
Who is your target audience?
Identifying your target audience is an indispensable prerequisite for PR success. Understand who they are, where they engage, and what interests them. This knowledge helps tailor your messaging and determine the platforms where you should focus your efforts.
Embrace the power of PR
Additionally, Ceri-Jane underscores the power of leveraging company news, thought leadership, and personal profiling to establish yourself as a credible industry expert. Embrace the power of PR to raise your profile, enhance your online presence, and attract new opportunities.
So, fellow marketers, let’s harness the incredible power of PR in our marketing strategies. Integrate PR intelligently, share your successes, and become recognised as trusted industry leaders.
If you enjoyed this blog and would like to watch the original session (and believe us, it’s compelling stuff!) along with hundreds of other keynote sessions from agency experts, please get in touch to find out how you can join the AC today!
Ceri-Jane is an experienced award-winning public relations professional. She has experience in working across a number of industries – both at Cerub PR and in previous roles – and she brings her invaluable understanding of the media landscape in the delivery of successful campaigns.
