Tailored support for every stage
According to the Wow Company’s latest benchmarking report, growth remains the biggest challenge for agency owners. Whilst there are countless resources, businesses and gurus that promise to solve this problem, they all lack a key missing ingredient: The power of peer-to-peer support to guide you on your agency journey.
The Better Agency Programme provides this crucial peer-to-peer support alongside expert talks, events, and networking opportunities designed for agency leaders who want to take their agency to the next level, whatever that means for you.
As your agency grows, managing the ever-expanding list of tasks can be overwhelming. At The Agency Collective, we understand the common challenges you face and provide daily support to help you run a happy, healthy agency as you grow.
Growth on your terms.
Over 10 years of supporting our members, we know that growth means something different to each agency owner. Some might want the big exit, while others want to work fewer days or take the summer off with their families.
Whatever growth looks like to you, we can help you get there.
Create your ideal agency with expert guidance and peer support.
The Better Agency Programme is available to all members on the Grow membership. Each month, a different industry expert will deliver a focused module, covering essential themes such as:
- Strategy
- Sales & Marketing
- People & Leadership
- IT & Operations
- Finance & Legal
- Building Value & Exit Planning
How the Better Agency Programme works.
Module Format
- Content Delivery: 45 minutes of expert content followed by a 15-minute Q&A session.
- Discussion Groups: Optional 30-minute group discussions post-module.
- Unified Learning: All members join the same video call for content; accountability groups are based on agency size.
You’ll join a cohort tailored to your agency’s size:
- £100k – £500k
- £500k – £1m
- £1m – £3m
Programme Benefits
- Access to All Modules: Includes previous recordings and content.
- Agency Experts: Access to our team of agency experts
- Accountability Group: Join peers, collaborate and be held accountable.
- Annual Agency Audit: Conducted by your Growth Expert.
- Monthly New Business Clinics: Gain insights and strategies for growth.
- Roundtable Discussions: Engage in hot topics relevant to agencies today.
- Members’ Hub: Exclusive content and offers.
- Community Manager: Quarterly check-ins to ensure progress.
- Unlimited Introductions: Network with other agency owners.
Leadership needn’t be lonely
Louisa Pau
4th Dec – 10am
It’s tough being an owner-manager of an agency. You want to be a good leader but day to day management tasks are still part of your responsibility too.
You are not alone. This session will give you tips and help you plan a healthy path to being the leader your agency needs in order to grow.
Join Louisa Pau, ex-agency owner and founder of Otherboard as she discusses:
- Manager vs leader: spotting the difference and how to split your time
- Letting go to grow – a realistic approach to delegation that will encourage you and your team
- Self-leadership – being the leader you want to be and thinking about your future role
- Being fit to lead – key areas and tips to energise and drive growth
Louisa has founded, built and sold her own agency and for the last 11 years has been helping other agency owners plan and grow in a way that works for their agency and their life.
Strategies for Scaling your Agency
Felix Velarde
14th Jan – 9:30am
Serial agency founder, seller and acquirer Felix Velarde will be sharing the growth frameworks from his seminal book, Scale at Speed – How to Triple the Size of Your Business and Build a Superstar Team. The session will be practical and straightforward and will cover the strategies he has used with more than forty UK agencies to:
- Get agency teams to own and drive 40-70% year-on-year growth
- Systematically increase revenue from existing clients
- Achieve exceptional exit multiples
Bio
Felix Velarde started one of the world’s first specialist digital agencies in 1994. His second agency, Head New Media, became the digital arm of Lowe. Felix had a successful twenty years as an industry leader, innovator and serial founder. From 1994 to 2015, he was CEO of five award-winning marketing agencies. He’s also been chair of half a dozen more (including several agencies of the year), and CEO of an agency roll-up. His stellar career also included being the UK lead at Vint Cerf’s People-Centered Internet and a member of SRI’s Innovation for Jobs Leadership Forum.
Ultimate Sales Framework
Marc Jantzen
12th Feb – 9:30am
When it comes to the commercial success of your consulting firm, it is not hyperbole to say ‘sales’ is everything. Without sales, you have no business. To build a sustainable, successful consulting business, there are some questions you really should be able to answer:
- Where will your revenue come from in the next 12 months?
- What are you doing to deliver improvements at every stage of the sales process?
- How do you best manage your pipeline to enable you to make informed business decisions?
About Marc Jantzen
Marc is the founder of The Consultancy Growth Network. He has a background in leading performance improvement programmes with some of the world’s leading brands, including Virgin, O2 and Barclays. Marc is a business growth specialist who previously built and sold his own consultancy business to Capita. He now mentors consultancy business owners, enabling them to achieve their growth objectives.
Marc’s underlying belief is that we are all work in progress, and no matter how successful you are, there is always so much more to learn.
Hear some more from our members…
Our agency has been through a lot of change these past few years. The advice from the AC team, connections to agency owners and experts have given me all I needed to know to end up in a really strong position. If you're an agency owner looking to grow, you have to join The Agency Collective!
Becky SimmsFounder, Reflect Digital
“The people we meet and the things we learn at The Agency Collective are pure gold. The new business partnerships we've formed have been transformational. If you want to do the maths on an ROI, I'd say at least 100x the membership fee! All I can say is: Get involved as soon as possible.”
Samson OwolabiCo-founder, Bearded Fellows
For me, The Agency Collective is a temperature check of where the industry is right now - and how we’re all feeling about changes happening in the world on what feels like a daily basis. I’m not a natural networker, but it’s reassuring to find out what others are thinking - and to get some welcome advice too!
Jonny HubnerCo-founder, Sapna Group
It’s the security of a big network which is a real draw for me at the moment - especially with us all working remotely. The fact that it’s virtual is fantastic - I wouldn’t have been able to make events in person because of having young kids, but now I can join in and I don’t have to travel to London to be there!
Emily RyanFounder, Westfield Creative
We were 2 in the team when we joined The Agency Collective. Now we are are over 50 and still growing. We've learnt an immense amount from the epic community and the event speakers, and also made some great friends along the way!
Matthew Duhig & Tom SmithFounders, FX Digital
I don't know where I'd be now without The AC. It's helped me build a tribe of superb and intelligent people who all share similar challenges and want to help each other succeed; it's like having instant access to the holy grail of agency knowledge. There has never been a more important time to be part of a community like The AC.
Joe PerkinsMD, Chaptr Studio
Are you interested in learning more about our membership?
You can book a call directly with Rob Key, who will tell you all about our amazing community.
