Tailored support for every stage
According to the Wow Company’s latest benchmarking report, growth remains the biggest challenge for agency owners. Whilst there are countless resources, businesses and gurus that promise to solve this problem, they all lack a key missing ingredient: The power of peer-to-peer support to guide you on your agency journey.
The Better Agency Programme provides this crucial peer-to-peer support alongside expert talks, events, and networking opportunities designed for agency leaders who want to take their agency to the next level, whatever that means for you.
As your agency grows, managing the ever-expanding list of tasks can be overwhelming. At The Agency Collective, we understand the common challenges you face and provide daily support to help you run a happy, healthy agency as you grow.

Growth on your terms.
Over 10 years of supporting our members, we know that growth means something different to each agency owner. Some might want the big exit, while others want to work fewer days or take the summer off with their families.
Whatever growth looks like to you, we can help you get there.
Create your ideal agency with expert guidance and peer support.
The Better Agency Programme is available to all members on the Grow membership. Each month, a different industry expert will deliver a focused module, covering essential themes such as:
- Strategy
- Sales & Marketing
- People & Leadership
- IT & Operations
- Finance & Legal
- Building Value & Exit Planning

How the Better Agency Programme works.
Module Format
- Content Delivery: 45 minutes of expert content followed by a 15-minute Q&A session.
- Discussion Groups: Optional 30-minute group discussions post-module.
- Unified Learning: All members join the same video call for content; accountability groups are based on agency size.
You’ll join a cohort tailored to your agency’s size:
- £100k – £500k
- £500k – £1m
- £1m – £3m
Programme Benefits
- Access to All Modules: Includes previous recordings and content.
- Agency Experts: Access to our team of agency experts
- Accountability Group: Join peers, collaborate and be held accountable.
- Annual Agency Audit: Conducted by your Growth Expert.
- Monthly New Business Clinics: Gain insights and strategies for growth.
- Roundtable Discussions: Engage in hot topics relevant to agencies today.
- Members’ Hub: Exclusive content and offers.
- Community Manager: Quarterly check-ins to ensure progress.
- Unlimited Introductions: Network with other agency owners.

Ultimate Sales Framework
Marc Jantzen
12th Feb – 9:30am
When it comes to the commercial success of your consulting firm, it is not hyperbole to say ‘sales’ is everything. Without sales, you have no business. To build a sustainable, successful consulting business, there are some questions you really should be able to answer:
- Where will your revenue come from in the next 12 months?
- What are you doing to deliver improvements at every stage of the sales process?
- How do you best manage your pipeline to enable you to make informed business decisions?
About Marc Jantzen
Marc is the founder of The Consultancy Growth Network. He has a background in leading performance improvement programmes with some of the world’s leading brands, including Virgin, O2 and Barclays. Marc is a business growth specialist who previously built and sold his own consultancy business to Capita. He now mentors consultancy business owners, enabling them to achieve their growth objectives.
Marc’s underlying belief is that we are all work in progress, and no matter how successful you are, there is always so much more to learn.

People x Process
Claire Quansah
5th Mar – 9:30am
Attracting, retaining, and developing talent in your agency isn’t something you can leave to chance. It requires intentional, inclusive steps to ensure your people feel valued, supported, and motivated to deliver their best work. In this session, Claire Quansah will cover:
- The essential people-focused processes every agency needs to succeed
- Practical frameworks for onboarding, line management, and team development
- Simple actions to make your agency’s culture and processes more inclusive
- How to keep your team on track and performing at their peak
About Claire Quansah
With nearly two decades of experience in PR and communications agencies, Claire has led major client accounts, driven operations, and spearheaded business development. Today, as the founder of Quansah Consulting, she works with agencies to help them get their processes and people strategies in order.
Through her consultancy, Claire focuses on equipping growing agencies with the skills and systems they need to thrive. Whether it’s addressing client service consistency, implementing inclusive people development practices, or streamlining operations, Claire ensures leaders can focus on the work they love—and their teams can focus on delivering results.

What No One Tells you
Jonathan Leafe
8th Apr – 9:30am
Looking back on 40+ years in the industry, what advice would I give my younger self?
- Plan for the journey; it won’t be a straight path but know where you’re headed.
Build your dream team; you can’t do it alone; have a strong No. 2, 3, and 4. - Don’t bank on your agency as your pension, or you might be working until you’re 80.
- Enjoy the ride! Agency ownership is a privilege (and occasionally, a delight).
What You’ll Discover in This Session:
- Financial Planning for Agency Owners. How to grow personal wealth while running an agency.
- Exit Planning Strategies. Preparing your agency for a lucrative sale or succession.
- Mistakes to Avoid – The biggest financial and operational errors that can derail long-term success
About Jonathan Leafe
A veteran agency founder, mentor, and entrepreneur, as he shares battle-tested insights from decades in the industry. From pioneering creative tech in the 90s to building and selling a £3M agency, Jonathan has been through it all, and now he’s here to help you avoid common pitfalls and set yourself up for success.
Hear some more from our members…
Our agency has been through a lot of change these past few years. The advice from the AC team, connections to agency owners and experts have given me all I needed to know to end up in a really strong position. If you're an agency owner looking to grow, you have to join The Agency Collective!
Becky SimmsFounder, Reflect Digital
“The people we meet and the things we learn at The Agency Collective are pure gold. The new business partnerships we've formed have been transformational. If you want to do the maths on an ROI, I'd say at least 100x the membership fee! All I can say is: Get involved as soon as possible.”
Samson OwolabiCo-founder, Bearded Fellows
For me, The Agency Collective is a temperature check of where the industry is right now - and how we’re all feeling about changes happening in the world on what feels like a daily basis. I’m not a natural networker, but it’s reassuring to find out what others are thinking - and to get some welcome advice too!
Jonny HubnerCo-founder, Sapna Group
It’s the security of a big network which is a real draw for me at the moment - especially with us all working remotely. The fact that it’s virtual is fantastic - I wouldn’t have been able to make events in person because of having young kids, but now I can join in and I don’t have to travel to London to be there!
Emily RyanFounder, Westfield Creative
We were 2 in the team when we joined The Agency Collective. Now we are are over 50 and still growing. We've learnt an immense amount from the epic community and the event speakers, and also made some great friends along the way!
Matthew Duhig & Tom SmithFounders, FX Digital
I don't know where I'd be now without The AC. It's helped me build a tribe of superb and intelligent people who all share similar challenges and want to help each other succeed; it's like having instant access to the holy grail of agency knowledge. There has never been a more important time to be part of a community like The AC.
Joe PerkinsMD, Chaptr Studio
Are you interested in learning more about our membership?

You can book a call directly with Rob Key, who will tell you all about our amazing community.