Tailored support for every stage
of your agency journey.

Looking back on 40+ years in the industry, what advice would I give my younger self?

• Plan for the journey; it won’t be a straight path but know where you’re headed.
  Build your dream team; you can’t do it alone; have a strong No. 2, 3, and 4.
• Don’t bank on your agency as your pension, or you might be working until you’re 80.
• Enjoy the ride! Agency ownership is a privilege (and occasionally, a delight).

What You’ll Discover in This Session:

• Financial Planning for Agency Owners. How to grow personal wealth while running an agency.
• Exit Planning Strategies. Preparing your agency for a lucrative sale or succession.
• Mistakes to Avoid – The biggest financial and operational errors that can derail long-term success

About Jonathan Leafe

A veteran agency founder, mentor, and entrepreneur, as he shares battle-tested insights from decades in the industry. From pioneering creative tech in the 90s to building and selling a £3M agency, Jonathan has been through it all, and now he’s here to help you avoid common pitfalls and set yourself up for success.

Do you know exactly where your agency is headed? Are you enjoying the journey? And is it attracting the right people to help you grow?

Or does it sometimes feel like a grind—running to stand still, feeling overwhelmed, and wondering if there’s a better way?

In this practical session on People and Leadership, Nikki Gatenby will share ideas and actionable strategies to help you create a clear vision, energize your team, and tackle the challenges you may be wrestling with. Wherever you are on the motivation scale, this session will give you fresh insights and a renewed sense of direction, and no question is off-limits.

In this session, you’ll discover how to:

• Define a compelling agency vision that excites and motivates your team
• Create a culture that attracts and retains the best talent
• Implement leadership practices that drive growth—while having fun along the way

About Nikki Gatenby
With nearly three decades of experience leading and scaling agencies in London, Paris, and Brighton, Nikki Gatenby is an in-demand agency specialist NED and cognitive behavioural coach. She’s also the author of two best-selling books on the agency journey.

Client service sits at the heart of every successful agency. Get it right, and you’ll build long-term relationships, unlock growth, and create real value in your business. Get it wrong, and even the best creative work can struggle to make an impact.

In this special edition of The Better Agency Programme, we’re bringing you not just one expert but three guest speakers, each bringing their own perspective on what it takes to master client services—from legal foundations to growth strategies and frontline client management.

What will be covered in this session?

Building & Protecting Value in Your Agency – William Anderson, Clarke & Son

Understand the legal essentials every agency needs to safeguard client relationships, protect intellectual property, and prevent costly disputes.

Why Client Services Might Hold the Key to Unlocking Your Agency’s Growth – Ben Hollom

Discover how refining your client service approach can fuel sustainable agency growth—without the usual hustle of lead generation and hiring.

Lessons from 18 Years on the Frontline of Client Services – Helenka Hodnett, 438 Marketing

Get a real-world playbook on what great client service really looks like, how to build strong client relationships, and avoid common pitfalls.

This isn’t just another webinar—it’s an opportunity to rethink how you approach client services in your agency.