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The Power in Having a Lean Agency Team
August 19 @ 14:00 - 15:00
Jake Cawdery thought growth meant more – more people, more
process, more complexity.
But at Curated, that mindset eventually hit a ceiling: £1.2m in revenue,
year after year.
“Every year we’d set the ambition to grow,” says Jake, the agency’s
managing director. “But each year we’d stay still. Ultimately, we realised
we couldn’t keep working the same way.”
So they stopped chasing scale – and started chasing impact.
Jake and his team took a hard look at how they were working, and made
bold changes: trimming the team into a leaner structure, leaning into
automation and AI, and building a hybrid talent model that flexes to
each client’s needs.
The result? A more efficient agency, with £134k revenue per head – and
a culture focused on outcomes, not overhead.
“Agencies always measure success by headcount. On the surface, it
looks like growth. But beneath it? Inefficiencies, bloated structures, and
a lack of real commercial impact.”
In this session, Jake will share how Curated shifted to profit-first
decision-making – and why real success starts with clarity, commercial
thinking, and ditching the vanity metrics.
“It all means diddly squat if you’re not performing.”
If you’re feeling the pressure to grow, or wondering whether your
agency structure is really working for you – this is the session for you.
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