
New Business Clinic: The Psychology of New Biz
July 29 @ 12:00 - 13:00

“A lot of people go into new biz calls and pitches with an air of desperation, or a need,” says Jack Frimston, co-director at We Have a Meeting.
“But it’s all about the psychology and mindset of relaxing and not having the attachment to the outcome – that will make all the difference.”
Your agency’s pipeline is likely clogged with maybes and “get back to me later”s. Potential clients seem interested, but deals keep stalling. You’re starting to wonder: is it them, or is it you?
Jack and Zac Thompson, Jack’s fellow co-director, believe that mastering the psychology of winning new biz is key to transforming your approach and achieving sustainable growth. In this session, they will share their practical, psychology-based techniques for transforming your agency’s approach to new business.
From reframing your mindset to refining your discovery process, you’ll gain insights that can immediately impact your agency’s growth and success.