(Member Event) – Marketing Clinic: 8 Principles of LinkedIn Ads

Join us for a high-value, low-noise event on the “8 Principles of LinkedIn Ads, ” where we’ll discuss the strategies for filling your sales funnel with LinkedIn Ads.

• With LinkedIn, specificity wins. Learn the skill of hyper-segmentation to ensure your ads are reaching the right professionals.
• Understand the importance of a comprehensive content strategy built on intent. You’ll learn to show the right content to people at the right time.
• Learn why mobile optimisation is critical for your LinkedIn Ads and how to excel at it.
• Learn the importance of creating ads that can be consumed in-feed, grabbing your audience’s attention and educating them on your proposition without requiring a click.
• Discover the balance between professional and engaging ad creatives that cut through the noise [with examples].
• Explore the benefits of retargeting, the optimal time to implement it and what content to activate to this audience for maximum impact.
• Discover our strategies for enhancing LinkedIn Ad performance, from significant high-value macro optimisations to equally essential yet subtler micro-adjustments. Both are crucial for achieving the best results.
• Why your measurement from the platform should focus on website conversions as a leading indicator for pipeline creation and why lead gen forms have notoriously underdelivered.

About the Speaker