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(Member Event) – Marketing Clinic: 8 Principles of LinkedIn Ads

March 19 @ 12:00 - 13:00

Tom Tigwell

Join us for a high-value, low-noise event on the “8 Principles of LinkedIn Ads, ” where we’ll discuss the strategies for filling your sales funnel with LinkedIn Ads.

  • With LinkedIn, specificity wins. Learn the skill of hyper-segmentation to ensure your ads are reaching the right professionals.
  • Understand the importance of a comprehensive content strategy built on intent. You’ll learn to show the right content to people at the right time.
  • Learn why mobile optimisation is critical for your LinkedIn Ads and how to excel at it.
  • Learn the importance of creating ads that can be consumed in-feed, grabbing your audience’s attention and educating them on your proposition without requiring a click.
  • Discover the balance between professional and engaging ad creatives that cut through the noise [with examples].
  • Explore the benefits of retargeting, the optimal time to implement it and what content to activate to this audience for maximum impact.
  • Discover our strategies for enhancing LinkedIn Ad performance, from significant high-value macro optimisations to equally essential yet subtler micro-adjustments. Both are crucial for achieving the best results.
  • Why your measurement from the platform should focus on website conversions as a leading indicator for pipeline creation and why lead gen forms have notoriously underdelivered.

About the Speaker

Tom Tigwell, founder of Fill My Funnel, is a LinkedIn Advertising expert. He and his team have helped 60+ businesses manage up to 100M on the platform. Now, LinkedIn has named Tom in the Certified Experts cohort – an exclusive group of 30 experts globally.
This is a members’ event. If you would be interested in joining, please email jeni@theagencycollective.co.uk


March 19
12:00 - 13:00