How to Optimise Your Agency for Cold Outreach [MEMBER ONLY]

Agencies are geared up to convert one type of sales lead better than any other: referrals.

So when it’s time to go looking for new leads in the “much-maligned” cold-channel, they’re rarely set up to convert.

“Most agencies have creds that convert well for referrals, so everyone convinces themselves that their collateral is in really good shape,” says Steve Fair, co-founder of Sponge New Business. “But it turns out that to convert referrals, you could drop a spider in some ink and let it run around on a page and you’d still win.”

“Cold outreach is much more demanding. And if you can’t communicate what your business can do for a client concisely, you can’t communicate it at all.”

In this session, Steve will take us through how to make your cold outreach more effective, ensuring you leave with ideas you can put into play straight away.

He’ll cover the four key areas of marketing collateral:

1. Website
2. Email outreach
3. Social media presence
4. Creds deck

“It’s a brutal segment of your prospecting plan,” says Steve. “But there are things you can do to stay in the hunt longer and convert more of your hard-sought opportunities.”

“Working in cold outreach is tough anyway – there’s no easy way. So you only need to find those little 1% advantages here and there.”

If your cold outreach strategy is in need of a refresh (or a jumpstart), don’t miss out on this session, where Steve will share some of the best lead gen advice he’s picked up over 20 years of working in new business.

This event is for members. To join, email Rob@theagencycollective.co.uk