How Can You Create Real Clarity Around Job Roles?

As agencies grow, roles do too – but not always in the right direction. As people get busier, and responsibilities become blurred, you end up with grey areas, clashing priorities, and jobs that quietly fall through the cracks. This is something Tom Wilson sees all the time.

“Most of the agencies I work with have people doing things they were never really hired to do,” says Tom, a former ops director, and guide at The Agency Adventure. “Stuff just gets bolted on, and you end up with these Frankenstein roles. Nobody then really stops to ask, ‘Is this still the right setup for what we’re trying to achieve?’”

In this session, Tom will walk us through how he helps agencies define roles with clarity and confidence, without turning your business into a bureaucratic monster. “You can’t hold people accountable if the goalposts keep moving,” says Tom. “And you definitely can’t scale.”