How Can You Use Thought Leadership as a New Biz Tool? [MEMBER ONLY]
June 17 @ 14:00 - 15:00
Katy Howell is tired of seeing agencies treat thought leadership like a quick fix.
“It drives me mad,” says Katy, founder and MD of immediate future.
“If you’re not prepared to be relentless, and to show up even when it feels awkward or pointless, then don’t bother.”
After years steering her agency through turbulent times, Katy has learned that visibility isn’t optional. It’s all about how you stay front of mind. It’s how you spark the conversations that lead to work, especially when budgets tighten. And thought leadership is a vital part of that strategy.
In this session, Katy will unpack:
- Why showing up once in a while isn’t enough — and what makes thought leadership stick.
- What she’s learned from the things that didn’t work, as well as what’s made the difference.
- How becoming more vocal (even if it feels uncomfortable) can spark real new biz opportunities.
- Why most agency leaders struggle with visibility — and how you can do it differently.
If you want to make thought leadership a serious part of your new business strategy, even if it doesn’t come naturally, this is for you.
This event is for members. To join, email Rob@theagencycollective.co.uk
