How Can You Be Your Clients’ Strategic Partner?

What happens when your agency outgrows the work your clients think
you do?

For Ashley Rudd, co-founder of MODA PR, that moment came when
clients kept asking for press coverage, but they actually needed
something deeper.

“They’ll say, “I’m a wealth coach looking for press coverage,” she
explains. “But when we dig in, they’re actually running a £12m property
empire. So we reposition them. We rethink the story. That’s the real
value.”

Ashley’s team no longer jumps straight into delivery. Instead they pause,
zoom out, and help clients figure out where they want to go, how PR can
support them getting there and then the changes they need to make for
that to happen. That shift has turned MODA PR from a service-first
agency into a long-term strategic partner.

But it’s not just about the work. It’s also about confidence, boundaries,
and learning when to let go.

“At the start, £500 a month felt like a big deal. Now it barely covers
admin. We’ve outgrown it — and we’ve outgrown some clients too.”

In this session, we’ll explore how Ashley, and co-founder Jennifer, have:
● Reframed MODA PR’s value to focus on outcomes, not just
outputs.
● Introduced commercial boundaries (“Pick my brain? I’ll raise you
an invoice.”).
● Built deeper, longer-lasting client relationships by thinking
beyond the brief.
● Let go of low-fee work — and stopped over-servicing as default.

If your agency is stuck in the delivery trap — doing too much for too
little — this is the session that will help you reset.