- This event has passed.
The AC Growth Programme: The Principles of Selling Expertise [MEMBER ONLY]
October 9, 2024 @ 14:30 - 15:30
The most successful agencies are those that effectively position themselves as experts and master selling that expertise. While some principles of selling are universal, there are many that do not apply to the sale of expertise. Unlike the sale of products or transactional services, in the sale of expertise, the client is often sampling the engagement to follow. This creates challenges as well as opportunities.
So says Blair Enns, Win Without Pitching founder and author of the new book The Four Conversations: A New Model for Selling Expertise. Join Blair as he shares the key principles that will help agencies sell expertise more effectively, including practical tips to help you:
- Attract more of your ideal clients
- Increase your conversion rate
- Transform your average deal value
Blair has been working with agencies for over 20 years. His books, training courses, and teachings have helped thousands of agencies sell more, to more clients, more often (and more profitably). This event will give you the tools to do the same.
This is a members’ event. If you would be interested in joining, please email jacob@theagencycollective.co.uk or book a call here!
