Co-written with Rolling Wave Media
And why one video isn’t enough anymore.
Let’s be honest. A one-off brand video might look nice on your homepage, but it’s not going to build your business.
In 2025, brands need more than just a flashy promo.
They need consistency. Strategy. And a way to actually use that content long after the camera stops rolling.
Here’s why video matters for the long game
First off, let’s talk SEO.
As you know, YouTube is owned by Google. It’s the second biggest search engine in the world. So when you upload content there, you’re not just making it easier for people to find you, you’re literally helping your business rank better in search.
- We’re talking about more visibility in Google results.
- More time spent on your site.
- More chances to show up when your audience is actually searching.
Basically, the right video content can do more for your SEO than most people realise. Especially if it’s hosted on YouTube and used properly across your site and socials.
One shoot. One system. Endless content.
Here’s the thing: A lot of businesses think video is expensive because they only get one deliverable from it.
But when you plan it right, that same shoot can give you a full-on content system.
At Rolling Wave Media, we help our clients shoot a month’s worth of content in just one day. This allows us to work with our clients to script, create longform youtube content and repurpose moments from it to craft vertical short form content to all without consuming up your precious time in your google calendar!
Video content now is not just about what you film. It’s how you plan it, cut it, and repurpose it again and again.
Storytelling is what makes it work
Let’s be real. Your audience doesn’t want a sales pitch. They want a story.
Whether you’re a Norwich based business, startup or a growing tech platform, you’ve got something to say. Video just gives you the best way to say it.
We’ve worked on all kinds of projects, documentaries, testimonials, product launches, event content and what always works is content that feels honest and personal.
Tell us the journey. The idea behind the brand. The people behind the camera. That’s the stuff that builds trust. And that’s what makes people care.
So why go long-term?
Because attention is short, platforms are noisy, and if you want to stay relevant, you need to be showing up regularly, not once every six months.
That’s where a long-term strategy comes in. It keeps you present. It keeps your message clear. And it gives your brand a voice people recognise.
We’re not just here to make videos. We’re here to help you build presence across YouTube, Instagram, your site, email, LinkedIn, wherever your audience hangs out.
If you’re thinking about how to get more from your next video project or just want to talk through some ideas drop us a message. Always happy to chat.
