What’s behind your company name?
Sometimes it does what it says on the tin: The Agency Collective. A peer support community for agencies 😉 Other times there are really clever little Easter Eggs hidden in a company name story.
Here are some we love from our community of agency owners (all real): LoveGunn = Tom Love + Christian Gunn ❤️? “GunnLove felt a bit too Donald Trumpy! ?” RubberCheese = “Clearly a ridiculous name that 17 years ago, we hoped people would remember!” Kelly Molson
Search Seven = “As we are a search engine marketing agency that pledges to give back 7% of our profits to charity every year.” Gavin Willis
Leidar = “Our mission is to help clients find their North Star. Leidar is the Norse word for North Star!” Madelyn Postman
Convivio Team Ltd = “An Italian word that captures the feeling of being round a big table together with family and friends sharing good food and conversation.” Steve Parks
The Light | Brand Communications & Digital Strategy= “I personally had a difficult couple of years, but always knew there would be light at the end of it. And there was.” Clair Heaviside
It made me curious: “What is the story behind your company name?”