What’s behind your company name?
Sometimes it does what it says on the tin: The Agency Collective. A peer support community for agencies 😉 Other times there are really clever little Easter Eggs hidden in a company name story.
Here are some we love from our community of agency owners (all real): LoveGunn = Tom Love + Christian Gunn ❤️? “GunnLove felt a bit too Donald Trumpy! ?” RubberCheese = “Clearly a ridiculous name that 17 years ago, we hoped people would remember!” Kelly Molson
Search Seven = “As we are a search engine marketing agency that pledges to give back 7% of our profits to charity every year.” Gavin Willis
Leidar = “Our mission is to help clients find their North Star. Leidar is the Norse word for North Star!” Madelyn Postman
Convivio Team Ltd = “An Italian word that captures the feeling of being round a big table together with family and friends sharing good food and conversation.” Steve Parks
The Light | Brand Communications & Digital Strategy= “I personally had a difficult couple of years, but always knew there would be light at the end of it. And there was.” Clair Heaviside
It made me curious: “What is the story behind your company name?”
My agency name comes from a lifelong mispronunciation of my surname. Very few people get the igh trigraph and pronounce my name Mighall as in higher. Instead I’m always called Alick Mig-hall. I even go to some events, or get correspondence, where my name is written as Alick Miggle.
Ha! Yeah, I can see how that can be a challenge. Funny that some people now just mix Alick with Miggle… so much for paying attention to your actual name! 🙂 But I certainly remember your agency name very easily.