Agency podcasts – are you planning, launching or already running a podcast? Here are some useful tips I learnt today.
James Bishop the founder of the podcasting consultancy OneFinePlay and Ash Jones founder of personal branding consultancy Great Influence ran a workshop with our Scaling members today.
They covered topics such as:
– How to plan your podcast.
– Building a podcast audience.
– Equipment tips in case you want to do it yourself.
– How to market your agency.
– How to create 100s of pieces of content from 1 piece of content from one podcast episode.
Here are some of my notes I took.
Hopefully some good inspiration for your podcast.
– Practice on other people’s podcasts first. You can try to use services like Spot A Guest
– “What’s your 5%? What is your niche topic? I have a friend who knew how to knit really well (too general). My mum knew dogs really well (too general). Put the two together and you get hand-knitted jumpers for dogs.”
– It’s the moment the camera and microphone turns off when the real content appears. Bring that energy and conversation into your podcast episode.
– Making your guest feel comfortable is a reflection of how comfortable you are.
– There was a general agreement that it was OK to make mistakes in the episodes and not to edit them out. Appears more authentic and what people connect to.
– Have a conversation with your guest, don’t turn it into an interview.
– Be upfront and show consideration. Ask your guest before the show whether they are OK to talk about a sensitive topic you know about their life. Otherwise risk losing their openness if you do it during the podcast and they do not want to talk about it.
– Record a series. Design your podcast in series format. We think in series when we binge.
– Target people who currently don’t listen to your podcast, as opposed to those that already do. But thank every single person that interacts with your content.
– Listen to your audience feedback, as that can help you create even more content on the back of it. Content that your listeners really want to hear.
– Release your podcast in the following stages: 1. The show is coming 2. The week of release 3. Post release
– Release 3 episodes upfront. Allow your podcast listeners to binge on the shows.
– Release once a week to allow your listener to build a habit e.g. every Tuesday morning at 8am – once a month is too far apart.
– 95% of podcasts end after 7 episodes – beat the odds!
– Quote of the day: “Editing is like butchering your own child”
We’re launching our podcast “Say No” next week – it will be about the ability for niche specialist agencies to say no to work that doesn’t take their agency in the right direction. Very excited about it. Stay tuned.
