Today’s unstoppable agency owner:
The current situation calls for a different way to look at the world. Madelyn and her team discovered an opportunity to utilise their existing skillset in a specific market. With great results.
How is she adapting?
The result
They won 3 major business critical projects from clients to build out their entire communication hubs. All on the back of Leidar’s release of their Rethink Restart strategy.
Madelyn’s top tip
Use crisis management tactics in your agency to come up with solutions to client and your own challenges – you may have never discovered otherwise.
“Crisis communications is all about planning: It is a science not an art. Develop a crisis communications process that is easy to use. Work out your worst case scenario and run a training session using that scenario both to test your process and to test your team members.
An essential part of that is to map what worked and what didn’t, and to make the relevant adjustments so that, when it’s for real, you’re fully prepared and have left nothing to chance.
Also consider all the scenarios you dread and prepare outline statements to address them. That will take one job off your hands when the fan gets hit.”
Have a story to share?
If you’re an agency owner and you have a story of adapting and innovating to the current situation, please share it with me and we’ll try to feature it for you. daniel@theagencycollective.co.uk
