StrategyThe Unstoppables (COVID-19)

The Unstoppables: Andrew Dobbie MadeBrave

Andrew Dobbie MadeBrave

Today’s unstoppable agency owner:

Andrew Dobbie from MadeBrave® – another super star of The Agency Collective community ⭐️✊

MadeBrave – a top creative agency – have celebrity status in Scotland. They worked bloody hard to get their brand well known. It made it even harder for Andrew to see the potential of this crumbling away in the current crisis.

How is he adapting?

Andrew is a creative at heart with the energy of an ultra marathon runner. In a good week he used to do 3 speaking gigs to spread the MadeBrave word.

To ensure he is not forgotten as a creative genius in the current situation he has taken on TikTok. With the username – entertainingdad – he is now:

  • Showing his creative skills – which is at the heart of MadeBrave’s ethos.
  • Able to spend time with his son.
  • Give people motivation to do something they never would have tried before this all kicked off.
  • Able to do marketing without being insensitive.

The result

One of his TikTok videos he posted on LinkedIn had 350 likes and over 12,000 views! See the post here

Andrew’s top tip

Don’t go silent. Figure out how you can be part of the solution and help others. Don’t ignore what is happening around you and make sure what you are putting out content wise is relevant to what is happening, and provides value. Then review it daily.

Have a story to share?

If you’re an agency owner and you have a story of adapting and innovating to the current situation, please share it with me and we’ll try to feature it for you. daniel@theagencycollective.co.uk


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