Since… you know what… webinars have become even more prevalent than before. In many ways this is both a blessing and a curse. Webinars have made events hugely accessible for a wide range of people. They can be accessed from anywhere in the world, no matter the time of day (or night). On the other hand, the market has become saturated with them and people are fast becoming “webinared out.” So what do we need to do to run successful webinars?

We were joined by Jenny Stanley, Founder & MD of Appetite to find out exactly how.

Repurposing Content

The general rule of thumb is that 50% of sign-ups will translate into people attending the webinar in real-time. Whilst this may sound disheartening, this does not mean that only 50% will watch the webinar. As mentioned above, webinars are great for fitting into a busy schedule or, indeed, into a different time zone.

And you can increase the number of people watching your content by repurposing your content. This blog, for example, is based on a webinar we ran earlier in the year. We also release audio-only versions of our webinars and also snippets from the sessions on our social media accounts. And this is how we boost the number of people who end up seeing our content.

Getting the Speakers You Want

One surefire way of boosting your audience numbers and hosting successful webinars is to get some kick-ass speakers.

If you are just starting out, this may seem a daunting prospect – why would world-class speakers come to your new event? Jenny explains:

“You have to position it in the right way when you’re trying to get somebody to be the guest. You must put some effort into why you’re asking that person.

“Yesterday we had Coca-Cola, Taco Bell and DukesHill, which is a posh, luxury ham company. And we were talking about seasonal packaging.

The reason we chose those particular people is because they each had something interesting that they talked about on their LinkedIn.

So we found that, we then went back to them and said: “This is something that you’ve just been doing. Would you like to talk about that to our audience?”

“Oh yeah!”

Because of course they feel nice that you’ve noticed something about them. You’re not just saying: “Oh, come and talk on the webinar”

You’re saying: “You’re going to be able to share your experience.”

Running Successful Webinars

Of course, these are just two examples of ways you can run successful webinars, join us on Linkedin if you have any other top tips!

Jenny Stanley

Jenny Stanley, Founder and Managing Director, Appetite Creative


Jenny is Solo founder and Managing Director of Award-winning creative technology company Appetite Creative and the founder of Womens Network, FemmeNiche.

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