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SUMMARY:New Business Clinic: Master Positioning for Sustained Success [OPEN EVENT]
DESCRIPTION:It’s no secret that agency leaders have faced numerous challenges in the past year or so\, from budget cuts and deferred decisions to ghosting and outright client churn. A key component in overcoming these obstacles is attention-earning market position. Join us for an online workshop where you’ll discover how effective positioning can generate more attention\, foster more prospect conversations\, and bring certainty to your pipeline. This session will provide actionable strategies to level out the peaks and troughs of new business and stabilise your marketing and sales efforts once and for all. \nYou’ll Learn how to: \n\nCraft a unique market position: Define and communicate your agency’s distinct value proposition to stand out in a crowded market.\nGenerate more attention: Techniques to attract the right prospects and increase your visibility in the industry.\nEnhance prospect conversations: Strategies to engage potential clients effectively and keep the conversation moving forward.\nBuild pipeline certainty: Methods to create a consistent flow of new business opportunities and avoid the typical peaks and troughs.\n\nMatt Hodkinson is the Founder and Chief MEHscapologist at Total Growth Ownership (TGO). With over 13 years of experience\, Matt has directly worked with more than 250 B2B companies\, helping them achieve standout market positions and enhanced marketing potential without the need for high-volume content production. \nMatt’s unique approach focuses on creating differentiated propositions that obliterate price resistance and competition\, using TGO’s proprietary 3D Positioning Process. This method has consistently delivered full differentiation for clients\, setting them apart in crowded markets and driving significant commercial success. \nBased in Surrey\, UK\, Matt is also a dedicated family man\, living with his “out of his league” wife and two incredible daughters. His expertise lies in transforming “meh” businesses into memorable brands that demand attention and create un-turn-downable offers. \nRegister here to attend.
URL:https://www.theagencycollective.co.uk/event/new-business-clinic-master-positioning-for-sustained-success-open-event/
LOCATION:Online
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