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BEGIN:VEVENT
DTSTART;TZID=UTC:20250604T093000
DTEND;TZID=UTC:20250604T103000
DTSTAMP:20260503T154147
CREATED:20250422T151542Z
LAST-MODIFIED:20250428T113617Z
UID:10000124-1749029400-1749033000@www.theagencycollective.co.uk
SUMMARY:The Better Agency Programme: Client Services Excellence [MEMBER ONLY]
DESCRIPTION:Client Services Excellence \nClient service sits at the heart of every successful agency. Get it right\, and you’ll build long-term relationships\, unlock growth\, and create real value in your business. Get it wrong\, and even the best creative work can struggle to make an impact. \nIn this special edition of The Better Agency Programme\, we’re bringing you not just one expert but three guest speakers\, each bringing their own perspective on what it takes to master client services—from legal foundations to growth strategies and frontline client management. \n  \nWhat to Expect: \n\nBuilding & Protecting Value in Your Agency – William Anderson\, Clarke & Son\n\nUnderstand the legal essentials every agency needs to safeguard client relationships\, protect intellectual property\, and prevent costly disputes. \nWill Anderson\, Head of Corporate and Commercial Law at Clarke & Son\, will break down the key legal essentials every agency needs to safeguard client relationships\, prevent disputes\, and build long-term value. Will takes a pragmatic\, commercial approach to client law\, helping agency founders make informed decisions that strengthen their business while avoiding unnecessary legal headaches. \nIf you are reviewing contracts\, preparing for growth\, or just want to make sure your agency is legally protected\, this session will better equip you to take legally sound steps. \n  \n\nWhy Client Services Might Hold the Key to Unlocking Your Agency’s Growth – Ben Hollom\n\nDiscover how refining your client service approach can fuel sustainable agency growth\, without the usual hustle of lead generation and hiring. \nIn this session\, Ben will discuss why developing your client services in the right way can have a monumental impact on your growth plans and your sanity! \nWith over 25 years’ experience as an agency founder and MD\, Ben’s seen most things… Client wins and losses\, post-pitch celebrations and post-mortems\, recessions and booms\, scaling up and scaling down\, rebrands and reinvention. \nNow\, he uses his experience of taking three agencies from startup to 20+ staff to support other ambitious agencies on their journey as a business adviser / mentor. Ben has been working with the Agency Collective as one of our Growth Experts since September 2024. \n  \n\nLessons from 18 Years on the Frontline of Client Services – Helenka Hodnett\, 438 Marketing\n\nGet a real-world playbook on what great client service really looks like\, how to build strong client relationships\, and avoid common pitfalls. \nHelenka Hodnett\, Managing Director at 438 Marketing\, knows this better than most. Having worked her way up from Account Executive to leading a thriving brand communications agency\, she has spent the past 18 years managing and developing client relationships for major brands like TNT Express\, Pritt\, Isuzu\, PepsiCo\, JCB\, and Willis Towers Watson. \nIn this insightful\, real-world session\, Helenka will break down what it truly takes to implement client service excellence in an agency environment. She’ll share the do’s\, don’ts\, and key lessons she’s learned along the way \nThis isn’t just another webinar—it’s an opportunity to rethink how you approach client services in your agency. Whether you’re looking to tighten up your legal processes\, refine your client experience\, or leverage client relationships to drive growth\, this is the event for you. \nThis event is for members. To join\, email Rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/the-better-agency-programme-client-services-excellence-member-only/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/04/Client_Services_1080x1080-2048x2048-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250605T120000
DTEND;TZID=UTC:20250605T130000
DTSTAMP:20260503T154147
CREATED:20250426T133338Z
LAST-MODIFIED:20250428T113609Z
UID:10000126-1749124800-1749128400@www.theagencycollective.co.uk
SUMMARY:Creds decks that convert [MEMBER ONLY]
DESCRIPTION:What problem does your agency solve? \nThat’s what you should keep in mind when writing agency credentials\, according to advisor Rachel Raphael\, co-founder of Outskirt Collective. \n“We have seen a lot of creds\,” she says. “We work with clients and intermediaries\, so we know what they’re interested in.” \n“It’s all about telling a compelling story in your deck\, and putting the client in the centre of it. Talk about benefits\, not features. What are the problems that you solve? And for whom?” \nThink of your creds deck as your agency’s CV. You want to demonstrate the value you can add\, not just reel off the things you’ve done in the past. \nRachel’s business partner Caroline Sparkes says the biggest mistake founders make during this process is being too ‘agency-centric’. \n“You’ve got to think about who are you actually talking to\, and what’s going to chime with them\,” says Caroline. “It’s that old age thing of\, ‘Don’t tell me you’re funny\, make me laugh’. With creds\, it’s: ‘Don’t tell me you’re a storyteller\, tell me a story.’” \nOften\, the first hurdle agency leaders succumb to is finding the right person to write the creds. A lot of founders believe this is something they can do themselves\, but they might not actually be armed with the right skillset\, or the right perspective\, to do so. \n“It’s really hard to find people that are going to dedicate time to this and do it well. Even if you’ve got a dedicated marketing person\, we find again and again that they are not equipped to write an effective set of creds\,” says Caroline. \n“People think they can do it all themselves\, but actually\, bringing in a specialist copywriter can be golden\, because they can make it more succinct and snappy. This is a document that people need to sit up and pay attention to\, so creds copy really needs crafting.” \nIn this session\, Rachel and Caroline will be taking you through how to create a set of creds that really showcases your agency’s value\, and the things all leaders do\, but really shouldn’t. \nIf you’re feeling uninspired by your agency creds\, or perhaps you’re not winning as many pitches as you think you should be\, come along to pick up some tips. \nThis event is for members. To join\, email Rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/8402/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/04/Creds-decks-that-convert.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250610T140000
DTEND;TZID=UTC:20250610T150000
DTSTAMP:20260503T154147
CREATED:20250426T133202Z
LAST-MODIFIED:20250428T113604Z
UID:10000125-1749564000-1749567600@www.theagencycollective.co.uk
SUMMARY:Tackling performance issues [MEMBER ONLY]
DESCRIPTION:“Right now\, we’re spending more time advising clients on how to manage individuals than anything else\,” says Helen Manson\, co-founder of Complex HR. \nAbsence and low performance seem to go hand in hand at the moment. Teams are stressed\, leaders are stressed that their teams are stressed\, and all the while quality of work is slipping – or there’s not enough being done full stop.  \nBut the moment you finally get around to addressing someone’s low performance or lack of productivity – they go off sick! It’s a game you can never win.  \n“We’ve got 39 individual clients and I cannot tell you how many of those are dealing with this\,” says Complex HR co-founder\, Helen Kirk-Blythe.  \n“Mental health is obviously super important. But we’re seeing a lot of instances where the business owner finally goes through the process to address an individual’s low performance\, but because they’ve never dealt with it before\, the individual starts claiming\, ‘I’ve got anxiety’ after they’ve received a disciplinary. But they’d never once mentioned having anxiety before that.” \nHow do you even respond to that? \nAccording to Helen and Helen\, there’s a particular level within a business where this seems to be happening a lot.  \n“We don’t like to generalise\, but there is an age bracket that we can very clearly define as to whom this affects\,” says Helen Manson. “If we are having performance issues\, they will fall in that age bracket. And it’s such a pain for the people who work really hard\, know what they’re doing and want to get on.” \nIn this session\, the Complex HR duo will take you through: \n\nWhy is performance so low at the moment?\nWhy is absence so high?\nWhat process should you have in place to address low performance?\nHow do you handle those conversations?\nWhat do you do when team members claim sickness as an excuse for low productivity?\n\nCome along to figure out what to do when you find yourself in this scenario and quiz the experts on how to handle these difficult conversations. \nThis event is for members. To join\, email Rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/tackling-performance-issues-member-only/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/04/Tackling-performance-issues.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250612T093000
DTEND;TZID=UTC:20250612T103000
DTSTAMP:20260503T154147
CREATED:20250429T064933Z
LAST-MODIFIED:20250429T064933Z
UID:10000129-1749720600-1749724200@www.theagencycollective.co.uk
SUMMARY:What Should You Consider on the M&A Path? [MEMBER ONLY]
DESCRIPTION:A lot of agency leaders consider M&A at some point in their business journey and the idea of making an acquisition to support growth or meet a different objective. \nBut do you know what you should consider before you go down this path? \nTo help you figure this out\, we’ll be joined by Milestone Advisory’s Miles Welch and Paul Kingsley\, who will take you through an intro to the world of M&A and what you should consider before you buy. \nMiles suggests before doing anything else\, you should first take a step back and ask yourself why you want to acquire another agency in the first place. \n“There are lots of advantages for sure\, but also some common pitfalls that need to be avoided at all costs\,” says Miles. \n“When you’re buying a business\, you’re buying a whole bunch of different benefits but also some issues. If your own house isn’t in order\, then you’re just going to overlay those on top of your own\, turning a great opportunity into an anchor around the business. \n“Acquiring an agency is one of a few different options for growth\,” Miles adds. “It might be the best option but that depends on what you’re trying to achieve.” \nMiles and Paul will talk you through the benefits of acquisition\, and what you should be prepared for before buying and acquiring a whole new business empire. \nThis event is for members. To join\, email Rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/what-should-you-consider-on-the-ma-path-member-only/
CATEGORIES:Expert Event,Member Only Events,Online Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250617T140000
DTEND;TZID=UTC:20250617T150000
DTSTAMP:20260503T154147
CREATED:20250426T133623Z
LAST-MODIFIED:20250502T102309Z
UID:10000127-1750168800-1750172400@www.theagencycollective.co.uk
SUMMARY:How Can You Use Thought Leadership as a New Biz Tool? [MEMBER ONLY]
DESCRIPTION:Katy Howell is tired of seeing agencies treat thought leadership like a quick fix. \n“It drives me mad\,” says Katy\, founder and MD of immediate future.  \n“If you’re not prepared to be relentless\, and to show up even when it feels awkward or pointless\, then don’t bother.” \nAfter years steering her agency through turbulent times\, Katy has learned that visibility isn’t optional. It’s all about how you stay front of mind. It’s how you spark the conversations that lead to work\, especially when budgets tighten. And thought leadership is a vital part of that strategy. \nIn this session\, Katy will unpack: \n\nWhy showing up once in a while isn’t enough — and what makes thought leadership stick.\nWhat she’s learned from the things that didn’t work\, as well as what’s made the difference.\nHow becoming more vocal (even if it feels uncomfortable) can spark real new biz opportunities.\nWhy most agency leaders struggle with visibility — and how you can do it differently.\n\n\nIf you want to make thought leadership a serious part of your new business strategy\, even if it doesn’t come naturally\, this is for you. \nThis event is for members. To join\, email Rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/how-can-you-create-a-more-open-and-honest-agency-culture-member-only/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/04/How-Can-You-Create-a-More-Open-and-Honest-Agency-Culture-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250619T093000
DTEND;TZID=UTC:20250619T103000
DTSTAMP:20260503T154147
CREATED:20250428T153526Z
LAST-MODIFIED:20250428T153526Z
UID:10000128-1750325400-1750329000@www.theagencycollective.co.uk
SUMMARY:How Can You Use AI to Really Maximise Your Time? [MEMBER ONLY]
DESCRIPTION:In the agency world\, time is finite – you have to make the most out of every hour in the day. \nAI can help you do that. But most agencies are still only scratching the surface. \n“The overwhelming majority of people I speak to every day use it to translate their emails into a different tone. That’s it. They still believe that’s all it can do\,” says Heather Murray\, founder of AI for Non-Techies. \nBut there’s a whole world of ways it can make your life easier – both in and out of work. \n“I needed to hire an ops manager\, but I couldn’t afford one\,” says Heather. “So I thought – what if AI could cover 30% of that role? And it can. That’s when it gets exciting.” \nUsed in the right way\, AI can free up hours of your day – no coding\, no jargon\, and no need to start from scratch every time. \nIn this session\, Heather will share her time-saving tricks for prompting AI effectively – from smarter email workflows and admin shortcuts\, to structuring your thoughts and navigating tricky client conversations. \nIt’s all about using AI in a way that works for you – boosting your output\, not replacing your input. \nThis session will help you find that balance\, so you can get more done with less stress (and fewer AI-induced meltdowns). \nThis event is for members. To join\, email Rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/how-can-you-use-ai-to-really-maximise-your-time-member-only/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/04/How-Can-You-Use-AI-to-Really-Maximise-Your-Time.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250625T093000
DTEND;TZID=UTC:20250625T103000
DTSTAMP:20260503T154147
CREATED:20250620T110103Z
LAST-MODIFIED:20250620T110245Z
UID:10000131-1750843800-1750847400@www.theagencycollective.co.uk
SUMMARY:Community Cuppa: Speed Networking
DESCRIPTION:A fast-paced and engaging online agency speed networking session where you’ll connect one-on-one with fellow founders in 5-minute intervals. Whether you’re looking to build new partnerships\, exchange ideas\, or explore collaboration opportunities\, this is the perfect chance to expand your network in a dynamic and efficient way. \nJoin here: https://us02web.zoom.us/j/85401608078
URL:https://www.theagencycollective.co.uk/event/community-cuppa-speed-networking/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/06/Blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250701T120000
DTEND;TZID=UTC:20250701T130000
DTSTAMP:20260503T154147
CREATED:20250620T111212Z
LAST-MODIFIED:20250620T111212Z
UID:10000132-1751371200-1751374800@www.theagencycollective.co.uk
SUMMARY:Group Mentoring: Solving your Biggest Challenge
DESCRIPTION:Group Mentoring: Solving your Biggest Challenge\n\nTuesday 1st July\, 12pm – 1pm\n\nExpert Guidance\nJoin The Agency Collective’s co-founder\, Peter Czapp\, as he facilitates a group mentoring session to help you solve your biggest challenge.\n\nTailored to You\nAhead of the session\, Peter invites you to share your no.1 challenge. He’ll then guide you through a process to help you unlock fresh thinking.\n\nIdeas and Inspiration from Your Peers\nYou’ll also have the opportunity to split into small groups to receive further ideas from other agency owners and will leave with a clear action plan to take your agency up a level. \nJoin here: https://us02web.zoom.us/j/83696762815
URL:https://www.theagencycollective.co.uk/event/group-mentoring-solving-your-biggest-challenge/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/06/AC-banners-portrait-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250702T093000
DTEND;TZID=UTC:20250702T103000
DTSTAMP:20260503T154147
CREATED:20250620T111547Z
LAST-MODIFIED:20250620T111547Z
UID:10000133-1751448600-1751452200@www.theagencycollective.co.uk
SUMMARY:The Better Agency Programme: How to Get New Clients when Nothing is Working
DESCRIPTION:It can be hard to keep up the momentum and get results when\, as a business owner\,s we are facing\nadverse outside factors. But\, with the right mindset\, laser focus and effective strategies\, we can\ncreate the shifts required to take our business to the next level.\nIn this webinar\, Ilse Passet shares powerful mindset and marketing tactics learned in her 25 years of\nMarketing\, corporate experience\, and the results achieved for clients over the last 10 years. \nIn this webinar\, you will:\n Reset your mindset – even if the last few months have been difficult\n Learn the most effective marketing strategies to acquire new clients\n Get a simple framework to apply to concepts and get results. \nAbout Ilse Passet\nAs a Business Growth and Team Performance coach\, Ilse supports ambitious business owners\nWho are ready to take their business and teams to the next level\, with less overwhelm and conflict\nand with more confidence.\nShe helps clients stay focused on their goal week in and week out\, break through growth blockers\nand increase collaboration and performance. This leads to lower costs\, better client outcomes\, and\noften significant pipeline and revenue growth.
URL:https://www.theagencycollective.co.uk/event/the-better-agency-programme-how-to-get-new-clients-when-nothing-is-working/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/06/AC-July.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250710T140000
DTEND;TZID=UTC:20250710T150000
DTSTAMP:20260503T154147
CREATED:20250620T112835Z
LAST-MODIFIED:20250620T112835Z
UID:10000134-1752156000-1752159600@www.theagencycollective.co.uk
SUMMARY:How Can You Create Real Clarity Around Job Roles?
DESCRIPTION:As agencies grow\, roles do too – but not always in the right direction. As people get busier\, and responsibilities become blurred\, you end up with grey areas\, clashing priorities\, and jobs that quietly fall through the cracks. This is something Tom Wilson sees all the time. \n“Most of the agencies I work with have people doing things they were never really hired to do\,” says Tom\, a former ops director\, and guide at The Agency Adventure. “Stuff just gets bolted on\, and you end up with these Frankenstein roles. Nobody then really stops to ask\, ‘Is this still the right setup for what we’re trying to achieve?’” \nIn this session\, Tom will walk us through how he helps agencies define roles with clarity and confidence\, without turning your business into a bureaucratic monster. “You can’t hold people accountable if the goalposts keep moving\,” says Tom. “And you definitely can’t scale.”
URL:https://www.theagencycollective.co.uk/event/how-can-you-create-real-clarity-around-job-roles/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/06/AC-July-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250717T093000
DTEND;TZID=UTC:20250717T103000
DTSTAMP:20260503T154147
CREATED:20250623T133202Z
LAST-MODIFIED:20250623T133202Z
UID:10000140-1752744600-1752748200@www.theagencycollective.co.uk
SUMMARY:How Can You Stop Hiring on ‘Vibes’?
DESCRIPTION:If you’re growing your agency and starting to make more hires – or perhaps even your first one – chances are\, you’ve never had much training on how to actually run an interview. \n  \nYou might be the founder\, or part of a small leadership team. But that doesn’t mean you’ve got a hiring playbook ready to go. Most agency leaders figure it out as they go along – and more often than not\, that means relying on ‘vibes’ or gut feel. \n  \nBut that only gets you so far. What if your radar’s off? What if someone dazzles you in the room but turns out to be totally wrong for the role? \nFor Jo Carter\, co-founder of Concept Onyx Recruitment\, the key is learning how to dig deeper. \n  \n“By asking the right questions\, you can interpret tone\, body language\, and responses – and that gives you a much clearer sense of whether someone’s actually right for your culture and clients\,” she says. \n  \nIn this session\, Jo will help you turn casual chats into confident decisions. She’ll show you how to: \n \n\nAsk smarter questions that get beneath the surface.\n\n\nSpot red flags – in what candidates say and how they say it.\n\n\nJudge real potential\, not just how polished someone seems.\n\n\nGet clear on whether someone’s truly the right fit – for the role\, the team\, and the chaos of agency life.\n\n\nIf you’ve ever left an interview thinking\, “They were nice\, but I’ve no idea if they can do the job…” – this one’s for you.
URL:https://www.theagencycollective.co.uk/event/how-can-you-stop-hiring-on-vibes/
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/06/Jo-July.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250722T093000
DTEND;TZID=UTC:20250722T103000
DTSTAMP:20260503T154147
CREATED:20250620T113158Z
LAST-MODIFIED:20250620T113158Z
UID:10000135-1753176600-1753180200@www.theagencycollective.co.uk
SUMMARY:How Can You Make the Most of Your Client Relationships?
DESCRIPTION:How Can You Make the Most of Your Client Relationships? \nYou might think your agency has solid relationships with its clients\, built on trust and results. But here’s the rub: satisfaction is not the same as commitment. This is something Amie Hill\, client director at Relationships Audits\, knows better than most. Her team speaks directly to clients on behalf of agencies to see how their relationship is working – and to find out what clients are really thinking. \n“One of the questions we typically ask is\, ‘What is the one piece of advice you would give to your agency or service provider?’ and a lot of the time\, it’s about having a better understanding of what the client does and what they need\,” says Amie. \nIn this session\, Amie will reveal what she has learned from years of RADAR® audits – a structured framework that looks at five crucial areas including Attitude and Added Value – her insights into agency-client relationships\, and how you can really make the most of them yourself.
URL:https://www.theagencycollective.co.uk/event/how-can-you-make-the-most-of-your-client-relationships/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/06/AC-July-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250723T183000
DTEND;TZID=UTC:20250723T203000
DTSTAMP:20260503T154147
CREATED:20250623T091317Z
LAST-MODIFIED:20250623T110514Z
UID:10000139-1753295400-1753302600@www.theagencycollective.co.uk
SUMMARY:The AC Summer Party
DESCRIPTION:This summer\, join fellow members of The Agency Collective for a special evening at one of the UK’s most iconic venues: the House of Lords Terrace overlooking the Thames. We’ll be showcasing fresh insights gathered from conversations across our membership\, giving you a clear picture of how agencies are performing and helping you benchmark your own progress. \nExpect an evening of great conversation\, good company\, and a chance to connect face-to-face with other agency leaders. Whether you want to swap ideas\, share challenges\, or simply enjoy the view with a drink in hand\, this event is all about connection and conversation. \nHere’s what to expect: \n\nA presentation of insights from our membership\nA relaxed\, sociable evening with fellow agency leaders\nInformal chats about agency life\, challenges and wins\nDrinks and views from the exclusive House of Lords terrace\nThe chance to continue the evening in a local pub*This is a member-only event for The Agency Collective and included as part of your membership. Spaces are limited to one person per agency*\n\nLocation: House of Lords Terrace\, Houses of Parliament\nTime: 6:30 pm to 8:30 pm (with the option to head for drinks afterwards)\n\nPlease Note: You’ll need to bring a valid ID to enter the Houses of Parliament.\n\nCome for the company\, stay for the conversations. Let’s celebrate summer together.
URL:https://www.theagencycollective.co.uk/event/the-ac-summer-party-2/
LOCATION:The House of Lords Terrace\, The House of Lords Terrace\, Westminster\, London\, The House of Lords Terrace\, SW1A 0PW
CATEGORIES:Live Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/06/AC-Summer-Party-Square.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250729T120000
DTEND;TZID=UTC:20250729T130000
DTSTAMP:20260503T154147
CREATED:20250620T121457Z
LAST-MODIFIED:20250620T121457Z
UID:10000136-1753790400-1753794000@www.theagencycollective.co.uk
SUMMARY:New Business Clinic: The Psychology of New Biz
DESCRIPTION:“A lot of people go into new biz calls and pitches with an air of desperation\, or a need\,” says Jack Frimston\, co-director at We Have a Meeting. \n“But it’s all about the psychology and mindset of relaxing and not having the attachment to the outcome – that will make all the difference.” \nYour agency’s pipeline is likely clogged with maybes and “get back to me later”s. Potential clients seem interested\, but deals keep stalling. You’re starting to wonder: is it them\, or is it you? \nJack and Zac Thompson\, Jack’s fellow co-director\, believe that mastering the psychology of winning new biz is key to transforming your approach and achieving sustainable growth. In this session\, they will share their practical\, psychology-based techniques for transforming your agency’s approach to new business. \nFrom reframing your mindset to refining your discovery process\, you’ll gain insights that can immediately impact your agency’s growth and success.
URL:https://www.theagencycollective.co.uk/event/new-business-clinic-the-psychology-of-new-biz/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/06/AC-July-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250730T093000
DTEND;TZID=UTC:20250730T103000
DTSTAMP:20260503T154147
CREATED:20250620T122324Z
LAST-MODIFIED:20250620T122324Z
UID:10000137-1753867800-1753871400@www.theagencycollective.co.uk
SUMMARY:Community Cuppa
DESCRIPTION:It’s that time of the month – our community-wide speed networking session. Each session will be hosted by a different member of the AC team\, who will introduce relevant talking themes to spark engaging conversations. Join these sessions to: – Stay informed with the latest news from The AC\, including updates on ongoing activities\, upcoming events\, and any changes being implemented. \n– Reconnect with old friends and meet new members\, strengthening our vibrant community. \n– Share your knowledge and experiences while learning from others. \n– Collaborate\, grow\, and make a positive impact together. \nDon’t miss this opportunity to connect\, share\, and grow with the AC community in our revamped Community Cuppa sessions.
URL:https://www.theagencycollective.co.uk/event/community-cuppa/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/06/AC-July-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250805T093000
DTEND;TZID=UTC:20250805T103000
DTSTAMP:20260503T154147
CREATED:20250710T110100Z
LAST-MODIFIED:20250710T110100Z
UID:10000141-1754386200-1754389800@www.theagencycollective.co.uk
SUMMARY:The Better Agency Programme: Get More from Your Team with Coaching Skills
DESCRIPTION:What if you could get better performance from your team – by doing\nless? \nCoaching helps your people take ownership. It builds confidence and\nclearer thinking. You stop solving every problem\, and they start stepping\nup – it’s a win win! \nWe’ll be joined by Trenton Moss\, qualified executive coach\, exited\nagency founder and creator of the Team Sterka people skills\nprogramme. He’ll be showing you how coaching can help you level up\nyour team’s performance. \nIn this fast-paced\, practical session\, you’ll learn: \n● The difference between coaching\, mentoring and managing – and\nwhen to use each.\n● What good coaching actually looks like in an agency setting.\n● Five proven coaching techniques you can use in everyday team\nconversations.\n● How to ask better questions and get your team thinking for\nthemselves.\nYou’ll see a live coaching demo\, join short breakout chats with other\nagency folk and leave with ideas you can apply immediately.\nIf you want to lead more effectively – and stop rescuing your team from\nsituations they should be able to handle themselves – this is the session\nfor you.
URL:https://www.theagencycollective.co.uk/event/the-better-agency-programme-get-more-from-your-team-with-coaching-skills/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/07/AC-banners-Trenton-Moss-e1752145250507.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250813T120000
DTEND;TZID=UTC:20250813T130000
DTSTAMP:20260503T154147
CREATED:20250710T110636Z
LAST-MODIFIED:20250710T110636Z
UID:10000142-1755086400-1755090000@www.theagencycollective.co.uk
SUMMARY:How Can You Invest in Your Team’s Development?
DESCRIPTION:“It’s very easy for leaders to misunderstand people who don’t want to go\nfor a promotion as not ambitious … but that’s just not the case.”\nNot everyone dreams of becoming a manager. Some people just want\nto do a brilliant job right where they are. So\, how do you support growth\nwhen promotions aren’t the answer? \nLizzie Boyd’s been figuring that out. In smaller teams – where the\nladder’s short or sometimes even non-existent – she’s built a different\nkind of framework\, one that recognises mastery as a form of\nprogression. \n“We have a ‘career growth path’ and also a ‘mastery path’\,” she says. \n“You don’t want the team to stagnate\, so if they are happy where they\nare on the ladder\, they can just embed their roots and upskill.” \nIn this session\, Lizzie\, founder and director of The Pod HR\, shares how\nshe has rethought development\, so your team can keep learning\, stay\nmotivated\, and create a culture where nobody gets left behind just\nbecause they’re not constantly climbing. \nWe’ll get into: \n● What growth can look like without promotion.\n● How to build a framework that encourages curiosity and\nskill-building.\n● Why being ‘good where you are’ isn’t the same as coasting.\n“You get the benefit of having really driven people who seek role\nadvancement – but you’re also nurturing the people who want to come\nin and do their role really well.” \nIf you’re looking for a more flexible\, thoughtful way to develop your\nteam\, this online session is one to join.
URL:https://www.theagencycollective.co.uk/event/how-can-you-invest-in-your-teams-development/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/07/AC-banners-Lizzie-e1752145583377.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250819T140000
DTEND;TZID=UTC:20250819T150000
DTSTAMP:20260503T154147
CREATED:20250710T114959Z
LAST-MODIFIED:20250710T115044Z
UID:10000143-1755612000-1755615600@www.theagencycollective.co.uk
SUMMARY:The Power in Having a Lean Agency Team
DESCRIPTION:Jake Cawdery thought growth meant more – more people\, more\nprocess\, more complexity. \nBut at Curated\, that mindset eventually hit a ceiling: £1.2m in revenue\,\nyear after year. \n“Every year we’d set the ambition to grow\,” says Jake\, the agency’s\nmanaging director. “But each year we’d stay still. Ultimately\, we realised\nwe couldn’t keep working the same way.” \nSo they stopped chasing scale – and started chasing impact.\nJake and his team took a hard look at how they were working\, and made\nbold changes: trimming the team into a leaner structure\, leaning into\nautomation and AI\, and building a hybrid talent model that flexes to\neach client’s needs. \nThe result? A more efficient agency\, with £134k revenue per head – and\na culture focused on outcomes\, not overhead. \n“Agencies always measure success by headcount. On the surface\, it\nlooks like growth. But beneath it? Inefficiencies\, bloated structures\, and\na lack of real commercial impact.” \nIn this session\, Jake will share how Curated shifted to profit-first\ndecision-making – and why real success starts with clarity\, commercial\nthinking\, and ditching the vanity metrics. \n“It all means diddly squat if you’re not performing.” \nIf you’re feeling the pressure to grow\, or wondering whether your\nagency structure is really working for you – this is the session for you.\nShort calendar copy:
URL:https://www.theagencycollective.co.uk/event/the-power-in-having-a-lean-agency-team/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/07/AC-banners-Jake-e1752148189898.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250821T093000
DTEND;TZID=UTC:20250821T103000
DTSTAMP:20260503T154147
CREATED:20250710T115440Z
LAST-MODIFIED:20250710T115440Z
UID:10000144-1755768600-1755772200@www.theagencycollective.co.uk
SUMMARY:How Can You Be Your Clients’ Strategic Partner?
DESCRIPTION:What happens when your agency outgrows the work your clients think\nyou do? \nFor Ashley Rudd\, co-founder of MODA PR\, that moment came when\nclients kept asking for press coverage\, but they actually needed\nsomething deeper. \n“They’ll say\, “I’m a wealth coach looking for press coverage\,” she\nexplains. “But when we dig in\, they’re actually running a £12m property\nempire. So we reposition them. We rethink the story. That’s the real\nvalue.” \nAshley’s team no longer jumps straight into delivery. Instead they pause\,\nzoom out\, and help clients figure out where they want to go\, how PR can\nsupport them getting there and then the changes they need to make for\nthat to happen. That shift has turned MODA PR from a service-first\nagency into a long-term strategic partner. \nBut it’s not just about the work. It’s also about confidence\, boundaries\,\nand learning when to let go. \n“At the start\, £500 a month felt like a big deal. Now it barely covers\nadmin. We’ve outgrown it — and we’ve outgrown some clients too.” \nIn this session\, we’ll explore how Ashley\, and co-founder Jennifer\, have:\n● Reframed MODA PR’s value to focus on outcomes\, not just\noutputs.\n● Introduced commercial boundaries (“Pick my brain? I’ll raise you\nan invoice.”).\n● Built deeper\, longer-lasting client relationships by thinking\nbeyond the brief.\n● Let go of low-fee work — and stopped over-servicing as default. \nIf your agency is stuck in the delivery trap — doing too much for too\nlittle — this is the session that will help you reset.
URL:https://www.theagencycollective.co.uk/event/how-can-you-be-your-clients-strategic-partner/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/07/AC-banners-Ashley-and-Jennifer-e1752148461229.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250827T093000
DTEND;TZID=UTC:20250827T103000
DTSTAMP:20260503T154147
CREATED:20250710T115821Z
LAST-MODIFIED:20250710T115821Z
UID:10000145-1756287000-1756290600@www.theagencycollective.co.uk
SUMMARY:Community Cuppa: Speed Networking
DESCRIPTION:It’s that time of the month – our community-wide speed networking session.\n\nEach session will be hosted by a different member of the AC team\, who will introduce relevant talking themes to spark engaging conversations.\n\nJoin these sessions to:\n– Stay informed with the latest news from The AC\, including updates on ongoing activities\, upcoming events\, and any changes being implemented.\n– Reconnect with old friends and meet new members\, strengthening our vibrant community.\n– Share your knowledge and experiences while learning from others.\n– Collaborate\, grow\, and make a positive impact together.\n\nDon’t miss this opportunity to connect\, share\, and grow with the AC community in our revamped Community Cuppa sessions.
URL:https://www.theagencycollective.co.uk/event/community-cuppa-speed-networking-2/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/06/Blue.png
END:VEVENT
END:VCALENDAR