The Agency Collective

The Better Agency Programme: The 7 Steps to Building your Dream Agency [MEMBER EVENT]
2025-04-01 09:30 - 10:30 UTC
Looking back on 40+ years in the industry, what advice would I give my younger self?

Plan for the journey; it won’t be a straight path but know where you’re headed.

Build your dream team; you can’t do it alone; have a strong No. 2, 3, and 4.

Don’t bank on your agency as your pension, or you might be working until you’re 80.

Enjoy the ride! Agency ownership is a privilege (and occasionally, a delight).

Join Jonathan Leafe, a veteran agency founder, mentor, and entrepreneur, as he shares battle-tested insights from decades in the industry. From pioneering creative tech in the 90s to building and selling a £3M agency, Jonathan has been through it all, and now he’s here to help you avoid common pitfalls and set yourself up for success.

What You’ll Discover in This Session:

Financial Planning for Agency Owners. How to grow personal wealth while running an agency.

Exit Planning Strategies. Preparing your agency for a lucrative sale or succession.

Mistakes to Avoid – The biggest financial and operational errors that can derail long-term success

Agency Energiser [OPEN EVENT]
2025-03-26 12:00 - 12:30
We love bringing Agency Founders together, offering the opportunity to meet fellow agency humans, connect and share challenges and ideas.
Our founder, Peter Czapp, is hosting a monthly Agency Energiser call. This 60-minute call will give you an experience of what it’s like to be part of The Agency Collective.
The Session:

Intro
Speed networking – Meet your fellow founders
How The AC can help your agency
Meet an AC member
Ask Peter anything – get answers to your challenges

Throughout 2025, Peter is providing quarterly group mentoring to Agency Collective members to help you thrive. Peter’s been helping agencies build profitable and commercially sustainable businesses for over 20 years and is excited to share what he’s learned with you. As well as working with Peter, you’ll also have an opportunity to:

Attend a monthly webinar with an industry expert to help you grow your agency
Join an Accountability Group of similar-sized agencies to implement what you learn
Ask our Agency Experts questions relating to your business on Slack
Solve your new business challenges with monthly sales & marketing clinics
Connect with other agencies to learn, grow and collaborate together

Sign up here

New Business Clinic: Build Your Powerful Agency Brand [OPEN EVENT]
2025-03-25 12:00 - 13:00
Many brilliant agencies struggle with weak brand propositions. This session provides tools and a mindset to strengthen your agency’s brand, stand out, and attract ideal clients. Ideal for growth-focused agencies aiming to build a brand that reflects their vision.

Leverage your agency’s unique qualities to create a focused brand, proposition, and content strategy.
Align marketing, culture, hiring, and sales for greater impact.
Use the Agency XO Framework to structure your approach and stand out in the market.

Mark Ellis, Founder of Agency Extraordinary
With 25 years of agency experience, Mark Ellis created the Agency XO Framework to help agencies craft clear, powerful brand narratives that drive success.
Sign up here

£1M+ Turnover Accountability Session [MEMBER ONLY]
2025-03-20 09:30 - 10:30 | Online
The Accountability Groups are a practical follow-up to the Growth Programme, helping you implement expert-recommended actions. Collaborate with agency owners at a similar revenue level to address challenges and make progress on key initiatives.
Event Structure:

Introduction (10 min): Brief intro and overview from the AC team.
Ideation (20-25 min): Breakout rooms to discuss strategies, tackle questions, and start tasks.
Strategy (15 min): Regroup to share insights and next steps.
Implementation (10 min): Plan what you’ll implement over the next few weeks in new breakout rooms.

Important: We recommend attending or watching the Growth Programme session beforehand.
Refine your strategy, collaborate, and drive growth!
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This event is for members. To join, email Rob@theagencycollective.co.uk

£500k – £1M+ Turnover Accountability Session [MEMBER ONLY]
2025-03-19 09:30 - 10:30, 2025-02-19 09:30 - 10:30, 2025-01-22 09:30 - 10:30 | Online

£0 – £500k Turnover Accountability Session [MEMBER ONLY]
2025-03-18 09:30 - 10:30, 2025-02-18 09:30 - 10:30, 2024-12-10 09:30 - 10:30 | Online
The Accountability Groups are a practical follow-up to the Growth Programme, helping you implement expert-recommended actions. Collaborate with agency owners at a similar revenue level to address challenges and make progress on key initiatives.
Event Structure:

Introduction (10 min): Brief intro and overview from the AC team.
Ideation (20-25 min): Breakout rooms to discuss strategies, tackle questions, and start tasks.
Strategy (15 min): Regroup to share insights and next steps.
Implementation (10 min): Plan what you’ll implement over the next few weeks in new breakout rooms.

Important: We recommend attending or watching the Growth Programme session beforehand.
Refine your strategy, collaborate, and drive growth!
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This event is for members. To join, email jacob@theagencycollective.co.uk or book a call here!

(Member Only Event) Community Cuppa
2025-03-14 09:30 - 10:30, 2025-02-07 09:30 - 10:30, 2025-01-29 09:30 - 10:30 | Online
Community Cuppa is back with an exciting new format! Every other Friday at 10 am, we invite the entire AC community from all three membership groups to join us for a catch-up call.
Each session will be hosted by a different member of the AC team, who will introduce relevant talking themes to spark engaging conversations.
Join these sessions to:
– Stay informed with the latest news from The AC, including updates on ongoing activities, upcoming events, and any changes being implemented.
– Reconnect with old friends and meet new members, strengthening our vibrant community.
– Share your knowledge and experiences while learning from others.
– Collaborate, grow, and make a positive impact together.
Don’t miss this opportunity to connect, share, and grow with the AC community in our revamped Community Cuppa sessions.
This is a members’ event. If you would be interested in joining, please email rob@theagencycollective.co.uk

Female Founders [MEMBER ONLY]
2025-03-06 09:30 - 10:30, 2025-02-06 09:30 - 10:30, 2024-12-05 10:00 - 11:00 | Online
Our monthly social call for female agency founders is hosted by The Agency Collective! Connect, share experiences, and discuss challenges with like-minded women in an informal setting. Each session features a new theme, sparking relevant conversations and offering a chance to unwind with fellow founders.
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This event is for members. To join, email jacob@theagencycollective.co.uk or book a call here!

Better Agency Programme: People x Process: The Steps to Success [MEMBER EVENT]
2025-03-05 09:30 - 10:30
Attracting, retaining, and developing talent in your agency isn’t something you can leave to chance. It requires intentional, inclusive steps to ensure your people feel valued, supported, and motivated to deliver their best work. In this session, Claire Quansah will cover:

The essential people-focused processes every agency needs to succeed
Practical frameworks for onboarding, line management, and team development
Simple actions to make your agency’s culture and processes more inclusive
How to keep your team on track and performing at their peak

About Claire Quansah
With nearly two decades of experience in PR and communications agencies, Claire has led major client accounts, driven operations, and spearheaded business development. Today, as the founder of Quansah Consulting, she works with agencies to help them get their processes and people strategies in order.
Through her consultancy, Claire focuses on equipping growing agencies with the skills and systems they need to thrive. Whether it’s addressing client service consistency, implementing inclusive people development practices, or streamlining operations, Claire ensures leaders can focus on the work they love—and their teams can focus on delivering results.

(Member Only Event) Community Cuppa - Speed Networking
2025-02-26 09:30 - 10:30 | Online

New Business Clinic Live (London)
2025-02-25 14:00 - 17:00 | The Chapel, Elm Tree, Marylebone, London
New Business Clinic, Live – 25th February 2025
2 pm – 5 pm | The Chapel, Elm Tree, Marylebone, London
Generating new business is a crucial yet often challenging part of being an agency founder. Love it or loathe it. It’s something you can’t ignore. That’s why we’re excited to invite you to the New Business Clinic Live —a one-of-a-kind event designed to help you master the art of client acquisition and agency growth.
Join us for an afternoon packed with actionable insights, expert advice, and strategies that will transform how you approach new business. We’ve curated an impressive lineup of speakers, each a leader in their field, to help you unlock the next level of success for your agency.
The Line-up
Luca Senatore: Beyond the Proposal: Building a Sales Machine for Your Agency
Luca is dedicated to helping digital agencies break the feast-or-famine cycle by building predictable, profitable sales systems. In this talk, he will share actionable insights from over 20 years of experience working with 500+ agencies.
This session will cover:

How to use motivating questions to refine your agency’s positioning.
Developing a sales process that consistently attracts qualified leads.
Implementing practical tips, real-world examples, and proven strategies to boost your agency’s sales performance.

Luca is a sales leader focused on helping agencies achieve sustainable growth. He led teams to record success at Google, built a UK agency, created a mentoring program for small agencies, and authored The Agency: Build – Grow – Repeat. A sought-after speaker, he shares insights on growing successful agency businesses.
Areej AbuAli: A Fireside Chat
In this one-off fireside chat, we’ll uncover how Areej founded Women in Tech SEO and her secret to growing her community so quickly. Areej is an international speaker, a Google Women Techmaker ambassador, a UN Women UK delegate, and a published author of Community Building for Marketers.
Areej AbuAli is the founder of Women in Tech SEO, a global digital marketing community. Founded in 2019, Women in Tech SEO has over 10,000 global members and 60,000 followers who connect through online groups and in-person conferences in the UK, Europe and USA.
Gavin Willis: The 3 P’s Formula: Drive Change and Win New Business
Gavin Willis, founder and CEO of Search Seven, will reveal how prioritising Corporate Social Responsibility (CSR) can inspire your team, engage your community, and drive meaningful new business growth. In this session, Gavin will share:

How balancing **People, Purpose, and Profit** creates a thriving business culture
The role of CSR in building stronger partnerships and client relationships
Practical tips to integrate giving back into your agency’s ethos and operations

As the founder of Search Seven, a search marketing agency with a mission for social good, Gavin has built a business specialising in SEO and Paid Media while positively impacting the community. Acting as a company ambassador, Gavin champions his team’s great work, fosters community connections, grows partnerships, and organizes charity events.

Find out more about The Agency Collective
2025-02-25 09:30 - 10:00, 2025-01-28 09:30 - 10:00
Join founder Peter Czapp for a 30-minute workshop exploring the benefits of being part of the community. It’s also a chance to meet other prospective members and ask any questions you might have.
Sign up here

£1M+ Turnover Accountability Session [MEMBER ONLY]
2025-02-20 09:30 - 10:30, 2025-01-23 09:30 - 10:30 | Online

Better Agency Programme: The Ultimate Sales Strategy Framework [MEMBER ONLY]
2025-02-12 09:30 - 10:30 | Online
When it comes to the commercial success of your consulting firm, it is not hyperbole to say ‘sales’ is everything. Without sales, you have no business. To build a sustainable, successful consulting business, there are some questions you really should be able to answer:

Where will your revenue come from in the next 12 months?
What are you doing to deliver improvements at every stage of the sales process?
How do you best manage your pipeline to enable you to make informed business decisions?

About Marc Jantzen
Marc is the founder of The Consultancy Growth Network. He has a background in leading performance improvement programmes with some of the world’s leading brands, including Virgin, O2 and Barclays. Marc is a business growth specialist who previously built and sold his own consultancy business to Capita. He now mentors consultancy business owners, enabling them to achieve their growth objectives.
Marc’s underlying belief is that we are all work in progress, and no matter how successful you are, there is always so much more to learn.
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This event is for members. To join, email rob@theagencycollective.co.uk

Group Mentoring: Solve your Biggest Challenge [MEMBER EVENT]
2025-02-05 12:30 - 13:30
Group mentoring: Solving your biggest challenge
Wednesday 5th February, 12.30-1.30 pm
Expert Guidance
Join The Agency Collective’s co-founder, Peter Czapp, as he facilitates a group mentoring session to help you solve your biggest challenge.
Tailored to you
Ahead of the session, Peter invites you to share your no.1 challenge. He’ll then guide you through a process to help you unlock fresh thinking.
Ideas and inspiration from your peers
You’ll also have the opportunity to split into small groups to receive further ideas from other agency owners and will leave with a clear action plan to take your agency up a level.

New Business Clinic: Building a High-Performance Sales Engine
2025-01-28 12:00 - 13:00
For agencies and startups, growing revenue is often the biggest challenge. Many struggle to break the seven-figure barrier, facing years of fluctuation or stagnation. While there are countless strategies to combat this, the most overlooked—and often the most effective—is building strong sales operations.
In this session, Amit will show you how to embed data-led, structured sales systems that can drive top-line revenue growth. These systems don’t always come naturally to founders or sales teams, but with the right processes in place, significant improvements to both your pipeline and profitability are achievable.
In this webinar, you’ll learn:

How to build a scalable sales engine that drives consistent revenue growth
The importance of being data-driven in your sales approach
Quick wins and best practices that can make a material impact on your top and bottom lineAmit Gudka**, a senior leader at FT Longitude, has a diverse range of experience across core business areas. His focus is on business transformation and strategic growth, helping FT Longitude scale its operations. Amit’s career began in finance, working across industries from Oil & Gas to commercial art before transitioning to the agency world. He has spent the last decade in commercial, strategic, and operational roles pivotal in FT Longitude’s growth, from acquisition to international expansion and digital transformation.Join here.

Let’s Have an Awesome 2025, Party!
2025-01-23 18:00 - 22:30 | The Racketeer (Kings Cross) 105 King’s Cross Rd, London WC1X 9LR
Drinks, nibbles and chats. The perfect way to connect with your fellow agency leaders, relax and start the new year with a bang.
We’re kicking off 2025 in style with a party to excite us all for the year ahead!
We hope you can join The AC team, and fellow agency chums to celebrate a new year, share ideas, and of course, enjoy some good food, and drinks (mocktails for those doing dry January).
Thursday 23rd January 2025 – 6 pm to 10:30 pm
The Racketeer (Kings Cross)
105 King’s Cross Rd, London WC1X 9LR
We hope to see you there!
Who is this event for?
This event is exclusively for agency leaders and those in charge of the day-to-day running of independent agencies. A wide range of agencies (design, social, branding, development, content, marketing, video, consultancies, research, UX/Service Design, etc.) from startup through to 150 employees.
We kindly ask you NOT to send your non-management employees to this event. In those cases, we will need to cancel the tickets. Our events are a ‘safe place’ for agency owners to talk about anything that is going on in their agency. Some of the topics we discuss are not suitable for staff members, who will either not understand them or be able to contribute.
Reserve your spot here.

Better Agency Programme: Accountability Session (Under £500k Turnover) - [MEMBER EVENT]
2025-01-21 09:30 - 10:30
The Accountability Groups are a practical follow-up to the Growth Programme, helping you implement expert-recommended actions. Collaborate with agency owners at a similar revenue level to address challenges and make progress on key initiatives.
Event Structure:

Introduction (10 min): Brief intro and overview from the AC team.
Ideation (20-25 min): Breakout rooms to discuss strategies, tackle questions, and start tasks.
Strategy (15 min): Regroup to share insights and next steps.
Implementation (10 min): Plan what you’ll implement over the next few weeks in new breakout rooms.

Important: We recommend attending or watching the Growth Programme session beforehand.
Refine your strategy, collaborate, and drive growth!
This event is for members. To join, email rob@theagencycollective.co.uk

Better Agency Programme: Strategies for Scaling your Agency [MEMBER ONLY]
2025-01-14 09:30 - 10:30 | Online
Serial agency founder, seller, and acquirer Felix Velarde brings the strategies from his game-changing book, *Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team,* to this practical session. Felix will share his step-by-step frameworks that have fueled growth for over forty UK agencies. In this session, you’ll discover how to:

Empower your team to drive 40-70% year-on-year growth
Systematically increase revenue from existing clients
Achieve exceptional exit multiples

About Felix Velarde
Felix Velarde has been at the forefront of the digital agency world since 1994, when he founded one of the world’s first specialist digital agencies. As the founder of Head New Media, which later became the digital arm of Lowe, Felix pioneered digital marketing for over two decades, leading five award-winning agencies and chairing half a dozen more, including several agencies of the year.
In 2016, Felix launched 2Y3X, a globally recognized agency growth acceleration program. Felix is also an adjunct professor at Hult International Business School and partners with AVA Acquisitions and Uhuru Holdings. He co-owns GrowthHackers.com and DigitalMastermind.com in the US.
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This event is for members. To join, email rob@theagencycollective.co.uk

The AC Growth Programme: Leadership Needn’t Be Lonely [MEMBER ONLY]
2024-12-04 10:00 - 11:00 | Online
Being an agency owner-manager is a tough balancing act. You want to be a strong leader, but day-to-day management tasks still demand your attention. You’re not alone in this struggle, and this session will guide you towards becoming the leader your agency needs to thrive.
Join Louisa Pau, ex-agency owner and founder of Otherboard, as she explores how to:

Distinguish between managing and leading, and how to allocate your time effectively
Embrace delegation with a practical approach that benefits both you and your team
Cultivate self-leadership, envisioning the leader you want to be and planning your future role
Stay fit to lead, with essential tips to energize yourself and drive your agency’s growth

With over 11 years of experience helping agency owners plan and grow their businesses, Louisa brings her expertise from founding, building, and selling her own agency. She’ll share insights on how to grow your agency in a way that aligns with your goals and life.
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This event is for members. To join, email jacob@theagencycollective.co.uk or book a call here!
