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X-ORIGINAL-URL:https://www.theagencycollective.co.uk
X-WR-CALDESC:Events for The Agency Collective
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250722T093000
DTEND;TZID=UTC:20250722T103000
DTSTAMP:20260503T154551
CREATED:20250620T113158Z
LAST-MODIFIED:20250620T113158Z
UID:10000135-1753176600-1753180200@www.theagencycollective.co.uk
SUMMARY:How Can You Make the Most of Your Client Relationships?
DESCRIPTION:How Can You Make the Most of Your Client Relationships? \nYou might think your agency has solid relationships with its clients\, built on trust and results. But here’s the rub: satisfaction is not the same as commitment. This is something Amie Hill\, client director at Relationships Audits\, knows better than most. Her team speaks directly to clients on behalf of agencies to see how their relationship is working – and to find out what clients are really thinking. \n“One of the questions we typically ask is\, ‘What is the one piece of advice you would give to your agency or service provider?’ and a lot of the time\, it’s about having a better understanding of what the client does and what they need\,” says Amie. \nIn this session\, Amie will reveal what she has learned from years of RADAR® audits – a structured framework that looks at five crucial areas including Attitude and Added Value – her insights into agency-client relationships\, and how you can really make the most of them yourself.
URL:https://www.theagencycollective.co.uk/event/how-can-you-make-the-most-of-your-client-relationships/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/06/AC-July-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250723T183000
DTEND;TZID=UTC:20250723T203000
DTSTAMP:20260503T154551
CREATED:20250623T091317Z
LAST-MODIFIED:20250623T110514Z
UID:10000139-1753295400-1753302600@www.theagencycollective.co.uk
SUMMARY:The AC Summer Party
DESCRIPTION:This summer\, join fellow members of The Agency Collective for a special evening at one of the UK’s most iconic venues: the House of Lords Terrace overlooking the Thames. We’ll be showcasing fresh insights gathered from conversations across our membership\, giving you a clear picture of how agencies are performing and helping you benchmark your own progress. \nExpect an evening of great conversation\, good company\, and a chance to connect face-to-face with other agency leaders. Whether you want to swap ideas\, share challenges\, or simply enjoy the view with a drink in hand\, this event is all about connection and conversation. \nHere’s what to expect: \n\nA presentation of insights from our membership\nA relaxed\, sociable evening with fellow agency leaders\nInformal chats about agency life\, challenges and wins\nDrinks and views from the exclusive House of Lords terrace\nThe chance to continue the evening in a local pub*This is a member-only event for The Agency Collective and included as part of your membership. Spaces are limited to one person per agency*\n\nLocation: House of Lords Terrace\, Houses of Parliament\nTime: 6:30 pm to 8:30 pm (with the option to head for drinks afterwards)\n\nPlease Note: You’ll need to bring a valid ID to enter the Houses of Parliament.\n\nCome for the company\, stay for the conversations. Let’s celebrate summer together.
URL:https://www.theagencycollective.co.uk/event/the-ac-summer-party-2/
LOCATION:The House of Lords Terrace\, The House of Lords Terrace\, Westminster\, London\, The House of Lords Terrace\, SW1A 0PW
CATEGORIES:Live Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/06/AC-Summer-Party-Square.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250729T120000
DTEND;TZID=UTC:20250729T130000
DTSTAMP:20260503T154551
CREATED:20250620T121457Z
LAST-MODIFIED:20250620T121457Z
UID:10000136-1753790400-1753794000@www.theagencycollective.co.uk
SUMMARY:New Business Clinic: The Psychology of New Biz
DESCRIPTION:“A lot of people go into new biz calls and pitches with an air of desperation\, or a need\,” says Jack Frimston\, co-director at We Have a Meeting. \n“But it’s all about the psychology and mindset of relaxing and not having the attachment to the outcome – that will make all the difference.” \nYour agency’s pipeline is likely clogged with maybes and “get back to me later”s. Potential clients seem interested\, but deals keep stalling. You’re starting to wonder: is it them\, or is it you? \nJack and Zac Thompson\, Jack’s fellow co-director\, believe that mastering the psychology of winning new biz is key to transforming your approach and achieving sustainable growth. In this session\, they will share their practical\, psychology-based techniques for transforming your agency’s approach to new business. \nFrom reframing your mindset to refining your discovery process\, you’ll gain insights that can immediately impact your agency’s growth and success.
URL:https://www.theagencycollective.co.uk/event/new-business-clinic-the-psychology-of-new-biz/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/06/AC-July-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250730T093000
DTEND;TZID=UTC:20250730T103000
DTSTAMP:20260503T154551
CREATED:20250620T122324Z
LAST-MODIFIED:20250620T122324Z
UID:10000137-1753867800-1753871400@www.theagencycollective.co.uk
SUMMARY:Community Cuppa
DESCRIPTION:It’s that time of the month – our community-wide speed networking session. Each session will be hosted by a different member of the AC team\, who will introduce relevant talking themes to spark engaging conversations. Join these sessions to: – Stay informed with the latest news from The AC\, including updates on ongoing activities\, upcoming events\, and any changes being implemented. \n– Reconnect with old friends and meet new members\, strengthening our vibrant community. \n– Share your knowledge and experiences while learning from others. \n– Collaborate\, grow\, and make a positive impact together. \nDon’t miss this opportunity to connect\, share\, and grow with the AC community in our revamped Community Cuppa sessions.
URL:https://www.theagencycollective.co.uk/event/community-cuppa/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/06/AC-July-4.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250805T093000
DTEND;TZID=UTC:20250805T103000
DTSTAMP:20260503T154551
CREATED:20250710T110100Z
LAST-MODIFIED:20250710T110100Z
UID:10000141-1754386200-1754389800@www.theagencycollective.co.uk
SUMMARY:The Better Agency Programme: Get More from Your Team with Coaching Skills
DESCRIPTION:What if you could get better performance from your team – by doing\nless? \nCoaching helps your people take ownership. It builds confidence and\nclearer thinking. You stop solving every problem\, and they start stepping\nup – it’s a win win! \nWe’ll be joined by Trenton Moss\, qualified executive coach\, exited\nagency founder and creator of the Team Sterka people skills\nprogramme. He’ll be showing you how coaching can help you level up\nyour team’s performance. \nIn this fast-paced\, practical session\, you’ll learn: \n● The difference between coaching\, mentoring and managing – and\nwhen to use each.\n● What good coaching actually looks like in an agency setting.\n● Five proven coaching techniques you can use in everyday team\nconversations.\n● How to ask better questions and get your team thinking for\nthemselves.\nYou’ll see a live coaching demo\, join short breakout chats with other\nagency folk and leave with ideas you can apply immediately.\nIf you want to lead more effectively – and stop rescuing your team from\nsituations they should be able to handle themselves – this is the session\nfor you.
URL:https://www.theagencycollective.co.uk/event/the-better-agency-programme-get-more-from-your-team-with-coaching-skills/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/07/AC-banners-Trenton-Moss-e1752145250507.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250813T120000
DTEND;TZID=UTC:20250813T130000
DTSTAMP:20260503T154551
CREATED:20250710T110636Z
LAST-MODIFIED:20250710T110636Z
UID:10000142-1755086400-1755090000@www.theagencycollective.co.uk
SUMMARY:How Can You Invest in Your Team’s Development?
DESCRIPTION:“It’s very easy for leaders to misunderstand people who don’t want to go\nfor a promotion as not ambitious … but that’s just not the case.”\nNot everyone dreams of becoming a manager. Some people just want\nto do a brilliant job right where they are. So\, how do you support growth\nwhen promotions aren’t the answer? \nLizzie Boyd’s been figuring that out. In smaller teams – where the\nladder’s short or sometimes even non-existent – she’s built a different\nkind of framework\, one that recognises mastery as a form of\nprogression. \n“We have a ‘career growth path’ and also a ‘mastery path’\,” she says. \n“You don’t want the team to stagnate\, so if they are happy where they\nare on the ladder\, they can just embed their roots and upskill.” \nIn this session\, Lizzie\, founder and director of The Pod HR\, shares how\nshe has rethought development\, so your team can keep learning\, stay\nmotivated\, and create a culture where nobody gets left behind just\nbecause they’re not constantly climbing. \nWe’ll get into: \n● What growth can look like without promotion.\n● How to build a framework that encourages curiosity and\nskill-building.\n● Why being ‘good where you are’ isn’t the same as coasting.\n“You get the benefit of having really driven people who seek role\nadvancement – but you’re also nurturing the people who want to come\nin and do their role really well.” \nIf you’re looking for a more flexible\, thoughtful way to develop your\nteam\, this online session is one to join.
URL:https://www.theagencycollective.co.uk/event/how-can-you-invest-in-your-teams-development/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/07/AC-banners-Lizzie-e1752145583377.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250819T140000
DTEND;TZID=UTC:20250819T150000
DTSTAMP:20260503T154551
CREATED:20250710T114959Z
LAST-MODIFIED:20250710T115044Z
UID:10000143-1755612000-1755615600@www.theagencycollective.co.uk
SUMMARY:The Power in Having a Lean Agency Team
DESCRIPTION:Jake Cawdery thought growth meant more – more people\, more\nprocess\, more complexity. \nBut at Curated\, that mindset eventually hit a ceiling: £1.2m in revenue\,\nyear after year. \n“Every year we’d set the ambition to grow\,” says Jake\, the agency’s\nmanaging director. “But each year we’d stay still. Ultimately\, we realised\nwe couldn’t keep working the same way.” \nSo they stopped chasing scale – and started chasing impact.\nJake and his team took a hard look at how they were working\, and made\nbold changes: trimming the team into a leaner structure\, leaning into\nautomation and AI\, and building a hybrid talent model that flexes to\neach client’s needs. \nThe result? A more efficient agency\, with £134k revenue per head – and\na culture focused on outcomes\, not overhead. \n“Agencies always measure success by headcount. On the surface\, it\nlooks like growth. But beneath it? Inefficiencies\, bloated structures\, and\na lack of real commercial impact.” \nIn this session\, Jake will share how Curated shifted to profit-first\ndecision-making – and why real success starts with clarity\, commercial\nthinking\, and ditching the vanity metrics. \n“It all means diddly squat if you’re not performing.” \nIf you’re feeling the pressure to grow\, or wondering whether your\nagency structure is really working for you – this is the session for you.\nShort calendar copy:
URL:https://www.theagencycollective.co.uk/event/the-power-in-having-a-lean-agency-team/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/07/AC-banners-Jake-e1752148189898.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250821T093000
DTEND;TZID=UTC:20250821T103000
DTSTAMP:20260503T154551
CREATED:20250710T115440Z
LAST-MODIFIED:20250710T115440Z
UID:10000144-1755768600-1755772200@www.theagencycollective.co.uk
SUMMARY:How Can You Be Your Clients’ Strategic Partner?
DESCRIPTION:What happens when your agency outgrows the work your clients think\nyou do? \nFor Ashley Rudd\, co-founder of MODA PR\, that moment came when\nclients kept asking for press coverage\, but they actually needed\nsomething deeper. \n“They’ll say\, “I’m a wealth coach looking for press coverage\,” she\nexplains. “But when we dig in\, they’re actually running a £12m property\nempire. So we reposition them. We rethink the story. That’s the real\nvalue.” \nAshley’s team no longer jumps straight into delivery. Instead they pause\,\nzoom out\, and help clients figure out where they want to go\, how PR can\nsupport them getting there and then the changes they need to make for\nthat to happen. That shift has turned MODA PR from a service-first\nagency into a long-term strategic partner. \nBut it’s not just about the work. It’s also about confidence\, boundaries\,\nand learning when to let go. \n“At the start\, £500 a month felt like a big deal. Now it barely covers\nadmin. We’ve outgrown it — and we’ve outgrown some clients too.” \nIn this session\, we’ll explore how Ashley\, and co-founder Jennifer\, have:\n● Reframed MODA PR’s value to focus on outcomes\, not just\noutputs.\n● Introduced commercial boundaries (“Pick my brain? I’ll raise you\nan invoice.”).\n● Built deeper\, longer-lasting client relationships by thinking\nbeyond the brief.\n● Let go of low-fee work — and stopped over-servicing as default. \nIf your agency is stuck in the delivery trap — doing too much for too\nlittle — this is the session that will help you reset.
URL:https://www.theagencycollective.co.uk/event/how-can-you-be-your-clients-strategic-partner/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/07/AC-banners-Ashley-and-Jennifer-e1752148461229.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250827T093000
DTEND;TZID=UTC:20250827T103000
DTSTAMP:20260503T154551
CREATED:20250710T115821Z
LAST-MODIFIED:20250710T115821Z
UID:10000145-1756287000-1756290600@www.theagencycollective.co.uk
SUMMARY:Community Cuppa: Speed Networking
DESCRIPTION:It’s that time of the month – our community-wide speed networking session.\n\nEach session will be hosted by a different member of the AC team\, who will introduce relevant talking themes to spark engaging conversations.\n\nJoin these sessions to:\n– Stay informed with the latest news from The AC\, including updates on ongoing activities\, upcoming events\, and any changes being implemented.\n– Reconnect with old friends and meet new members\, strengthening our vibrant community.\n– Share your knowledge and experiences while learning from others.\n– Collaborate\, grow\, and make a positive impact together.\n\nDon’t miss this opportunity to connect\, share\, and grow with the AC community in our revamped Community Cuppa sessions.
URL:https://www.theagencycollective.co.uk/event/community-cuppa-speed-networking-2/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/06/Blue.png
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