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X-WR-CALNAME:The Agency Collective
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X-WR-CALDESC:Events for The Agency Collective
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250514T120000
DTEND;TZID=UTC:20250514T130000
DTSTAMP:20260418T085243
CREATED:20250422T150547Z
LAST-MODIFIED:20250428T113654Z
UID:10000119-1747224000-1747227600@www.theagencycollective.co.uk
SUMMARY:How to Optimise Your Agency for Cold Outreach [MEMBER ONLY]
DESCRIPTION:Agencies are geared up to convert one type of sales lead better than any other: referrals. \nSo when it’s time to go looking for new leads in the “much-maligned” cold-channel\, they’re rarely set up to convert. \n“Most agencies have creds that convert well for referrals\, so everyone convinces themselves that their collateral is in really good shape\,” says Steve Fair\, co-founder of Sponge New Business. “But it turns out that to convert referrals\, you could drop a spider in some ink and let it run around on a page and you’d still win.” \n“Cold outreach is much more demanding. And if you can’t communicate what your business can do for a client concisely\, you can’t communicate it at all.” \nIn this session\, Steve will take us through how to make your cold outreach more effective\, ensuring you leave with ideas you can put into play straight away. \nHe’ll cover the four key areas of marketing collateral: \n\nWebsite\nEmail outreach\nSocial media presence\nCreds deck\n\n“It’s a brutal segment of your prospecting plan\,” says Steve. “But there are things you can do to stay in the hunt longer and convert more of your hard-sought opportunities.” \n“Working in cold outreach is tough anyway – there’s no easy way. So you only need to find those little 1% advantages here and there.” \nIf your cold outreach strategy is in need of a refresh (or a jumpstart)\, don’t miss out on this session\, where Steve will share some of the best lead gen advice he’s picked up over 20 years of working in new business. \nThis event is for members. To join\, email Rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/how-to-optimise-your-agency-for-cold-outreach-member-only/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/04/How-to-Optimise-Your-Agency-for-Cold-Outreach.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250513T120000
DTEND;TZID=UTC:20250513T130000
DTSTAMP:20260418T085243
CREATED:20250422T150304Z
LAST-MODIFIED:20250506T075251Z
UID:10000118-1747137600-1747141200@www.theagencycollective.co.uk
SUMMARY:How Can You Nail Your Agency’s Positioning? [MEMBER ONLY]
DESCRIPTION:Even the most established agencies get it wrong. \nRoland Gurney has seen it all – cluttered websites\, vague messaging\, value props that don’t say anything. And as the founder of Treacle\, he’s made a career out of calling it out. \nThrough his ‘agency teardown’ service\, Roland goes through agency’s websites page by page\, and tries to understand what they’re about. He then tells them candidly exactly what it is they’re getting completely wrong when it comes to their positioning. \n“Sometimes it’s positioning\, sometimes it’s messaging\, sometimes it’s brand\,” he says. “But most of the time\, people are sticking plasters on a much bigger problem.” \nHe takes things back to square one to help agency leaders see and understand exactly what they’re missing\, and how they can get back on the right track – he even has a scoring system for this. \n“It’s right back to the beginning. You can keep sticking plasters on everything\, but if you’re badly positioned\, it’s obvious\,” he says. \nRoland will be taking you through all the things he’s noticed as part of his ‘teardown’ service\, and what you should be avoiding if you really want to nail your positioning. \nThis event is for members. To join\, email Rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/how-can-you-nail-your-agencys-positioning-member-only/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/04/How-Can-You-Nail-Your-Agencys-Positioning-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250507T093000
DTEND;TZID=UTC:20250507T103000
DTSTAMP:20260418T085243
CREATED:20250326T131936Z
LAST-MODIFIED:20250428T113703Z
UID:10000113-1746610200-1746613800@www.theagencycollective.co.uk
SUMMARY:The Better Agency Programme: We Are Not Robots Yet! Creating Value Through Brilliant Teams [MEMBER EVENT]
DESCRIPTION:People\, Leadership & Building a Magnetic Agency \nDo you know exactly where your agency is headed? Are you enjoying the journey? And is it attracting the right people to help you grow? \nOr does it sometimes feel like a grind—running to stand still\, feeling overwhelmed\, and wondering if there’s a better way? \nIn this practical session on People and Leadership\, Nikki Gatenby will share ideas and actionable strategies to help you create a clear vision\, energize your team\, and tackle the challenges you may be wrestling with. Wherever you are on the motivation scale\, this session will give you fresh insights and a renewed sense of direction\, and no question is off-limits. \nIn this session\, you’ll discover how to: \n\nDefine a compelling agency vision that excites and motivates your team\nCreate a culture that attracts and retains the best talent\nImplement leadership practices that drive growth—while having fun along the way\n\nAbout Nikki Gatenby\nWith nearly three decades of experience leading and scaling agencies in London\, Paris\, and Brighton\, Nikki Gatenby is an in-demand agency specialist NED and cognitive behavioural coach. She’s also the author of two best-selling books on the agency journey. \nSince successfully exiting her last agency in 2019\, Nikki has been on a mission to help other good agencies become great—helping founders build highly valuable businesses while keeping the journey fun.
URL:https://www.theagencycollective.co.uk/event/the-better-agency-programme-we-are-not-robots-yet-creating-value-through-brilliant-teams-member-event/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/03/Nikki_Nikki_HUB.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250430T120000
DTEND;TZID=UTC:20250430T130000
DTSTAMP:20260418T085243
CREATED:20250226T180433Z
LAST-MODIFIED:20250428T113718Z
UID:10000108-1746014400-1746018000@www.theagencycollective.co.uk
SUMMARY:Agency Energiser [OPEN EVENT]
DESCRIPTION:We love bringing Agency Founders together\, offering the opportunity to meet fellow agency humans\, connect and share challenges and ideas. \nOur founder\, Peter Czapp\, is hosting a monthly Agency Energiser call. This 60-minute call will give you an experience of what it’s like to be part of The Agency Collective.  \nThe Session:  \n\nIntro\nSpeed networking – Meet your fellow founders\nHow The AC can help your agency\nMeet an AC member \nAsk Peter anything – get answers to your challenges\n\nThroughout 2025\, Peter is providing quarterly group mentoring to Agency Collective members to help you thrive. Peter’s been helping agencies build profitable and commercially sustainable businesses for over 20 years and is excited to share what he’s learned with you. As well as working with Peter\, you’ll also have an opportunity to: \n\nAttend a monthly webinar with an industry expert to help you grow your agency \nJoin an Accountability Group of similar-sized agencies to implement what you learn\nAsk our Agency Experts questions relating to your business on Slack \nSolve your new business challenges with monthly sales & marketing clinics \nConnect with other agencies to learn\, grow and collaborate together\n\nSign up here
URL:https://www.theagencycollective.co.uk/event/find-out-more-about-the-agency-collective-4/
CATEGORIES:Expert Event,Online Events,Open Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2024/12/Option-2_1-1.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250430T093000
DTEND;TZID=UTC:20250430T103000
DTSTAMP:20260418T085243
CREATED:20250210T144652Z
LAST-MODIFIED:20250428T113726Z
UID:10000107-1746005400-1746009000@www.theagencycollective.co.uk
SUMMARY:(Member Only Event) Community Cuppa - Speed Networking
DESCRIPTION:Community Cuppa is back with an exciting new format! Every other Friday at 10 am\, we invite the entire AC community from all three membership groups to join us for a catch-up call. \nEach session will be hosted by a different member of the AC team\, who will introduce relevant talking themes to spark engaging conversations. \nJoin these sessions to: \n– Stay informed with the latest news from The AC\, including updates on ongoing activities\, upcoming events\, and any changes being implemented.\n– Reconnect with old friends and meet new members\, strengthening our vibrant community.\n– Share your knowledge and experiences while learning from others.\n– Collaborate\, grow\, and make a positive impact together. \nDon’t miss this opportunity to connect\, share\, and grow with the AC community in our revamped Community Cuppa sessions. \nThis is a members’ event. If you would be interested in joining\, please email rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/member-only-event-community-cuppa-speed-networking/
LOCATION:Online
CATEGORIES:Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2024/12/BLANK_Community-Cuppa_3-2048x2048-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250429T120000
DTEND;TZID=UTC:20250429T130000
DTSTAMP:20260418T085243
CREATED:20250304T100919Z
LAST-MODIFIED:20250428T113733Z
UID:10000110-1745928000-1745931600@www.theagencycollective.co.uk
SUMMARY:New Business Clinic: How to Build a Culture of Referrals in your Agency [OPEN EVENT]
DESCRIPTION:Referrals are one of the best ways to grow your agency—proof that you deliver great work and that people love working with you. But relying on a handful of key individuals to bring them in? That’s not a sustainable strategy. \nIn this session\, we’ll explore how to: \n\nShift referrals from being founder-led to brand-led\nBuild a culture where every client-facing team member feels confident in lead generation\nMake referrals a core part of your inbound strategy\nCreate a scalable system that keeps new opportunities flowing\n\nBy embedding referrals into your agency’s DNA\, you’ll unlock a steady stream of high-quality leads—without it all resting on your shoulders. \nSign up here
URL:https://www.theagencycollective.co.uk/event/new-business-clinic-how-to-build-a-culture-of-referrals-in-your-agency-open-event/
CATEGORIES:Expert Event,Online Events,Open Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/03/Dave-1024x1024-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250422T093000
DTEND;TZID=UTC:20250422T103000
DTSTAMP:20260418T085243
CREATED:20250210T144442Z
LAST-MODIFIED:20250428T113742Z
UID:10000104-1745314200-1745317800@www.theagencycollective.co.uk
SUMMARY:£0 – £500k Turnover Accountability Session [MEMBER ONLY]
DESCRIPTION:The Accountability Groups are a practical follow-up to the Growth Programme\, helping you implement expert-recommended actions. Collaborate with agency owners at a similar revenue level to address challenges and make progress on key initiatives. \nEvent Structure: \n\nIntroduction (10 min): Brief intro and overview from the AC team.\nIdeation (20-25 min): Breakout rooms to discuss strategies\, tackle questions\, and start tasks.\nStrategy (15 min): Regroup to share insights and next steps.\nImplementation (10 min): Plan what you’ll implement over the next few weeks in new breakout rooms.\n\nImportant: We recommend attending or watching the Growth Programme session beforehand. \nRefine your strategy\, collaborate\, and drive growth! \n– \nThis event is for members. To join\, email jacob@theagencycollective.co.uk or book a call here!
URL:https://www.theagencycollective.co.uk/event/0-500k-turnover-accountability-session-member-only-5/
LOCATION:Online
CATEGORIES:Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2024/12/0-500-A-2-819x1024-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250411T093000
DTEND;TZID=UTC:20250411T103000
DTSTAMP:20260418T085243
CREATED:20250210T144359Z
LAST-MODIFIED:20250428T113747Z
UID:10000103-1744363800-1744367400@www.theagencycollective.co.uk
SUMMARY:(Member Only Event) Community Cuppa
DESCRIPTION:Community Cuppa is back with an exciting new format! Every other Friday at 10 am\, we invite the entire AC community from all three membership groups to join us for a catch-up call. \nEach session will be hosted by a different member of the AC team\, who will introduce relevant talking themes to spark engaging conversations. \nJoin these sessions to: \n– Stay informed with the latest news from The AC\, including updates on ongoing activities\, upcoming events\, and any changes being implemented.\n– Reconnect with old friends and meet new members\, strengthening our vibrant community.\n– Share your knowledge and experiences while learning from others.\n– Collaborate\, grow\, and make a positive impact together. \nDon’t miss this opportunity to connect\, share\, and grow with the AC community in our revamped Community Cuppa sessions. \nThis is a members’ event. If you would be interested in joining\, please email rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/member-only-event-community-cuppa-8/
LOCATION:Online
CATEGORIES:Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2024/12/BLANK_Community-Cuppa_3-2048x2048-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250402T120000
DTEND;TZID=UTC:20250402T130000
DTSTAMP:20260418T085243
CREATED:20250326T131702Z
LAST-MODIFIED:20250428T113802Z
UID:10000111-1743595200-1743598800@www.theagencycollective.co.uk
SUMMARY:Healthcare Huddle: A Peer-Led Problem-Solving Session for Healthcare Agencies [MEMBER EVENT]
DESCRIPTION:Join us for the Healthcare Huddle\, a brand-new webinar exclusively for healthcare sector agencies within our membership. This session is designed to connect you with like-minded agency leaders\, tackle shared challenges\, and exchange insights in a collaborative setting. \nFacilitated by Louisa Pau\, an experienced agency consultant with deep expertise in the healthcare sector\, this interactive session will be an opportunity to: \n\nMeet and network with fellow healthcare agency leaders\nShare experiences and problem-solve industry-specific challenges together\nGain valuable insights from Louisa and your peers to help your agency thrive\n\nWhether you’re looking for fresh perspectives\, support from your peers\, or simply a space to discuss the unique hurdles of running a healthcare agency\, this session is for you.
URL:https://www.theagencycollective.co.uk/event/healthcare-huddle-a-peer-led-problem-solving-session-for-healthcare-agencies-member-event/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/03/Healthcare-Huddle-1-2048x2048-1.png
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