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X-WR-CALNAME:The Agency Collective
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X-WR-CALDESC:Events for The Agency Collective
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TZID:UTC
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DTSTART:20250101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250625T093000
DTEND;TZID=UTC:20250625T103000
DTSTAMP:20260416T080927
CREATED:20250620T110103Z
LAST-MODIFIED:20250620T110245Z
UID:10000131-1750843800-1750847400@www.theagencycollective.co.uk
SUMMARY:Community Cuppa: Speed Networking
DESCRIPTION:A fast-paced and engaging online agency speed networking session where you’ll connect one-on-one with fellow founders in 5-minute intervals. Whether you’re looking to build new partnerships\, exchange ideas\, or explore collaboration opportunities\, this is the perfect chance to expand your network in a dynamic and efficient way. \nJoin here: https://us02web.zoom.us/j/85401608078
URL:https://www.theagencycollective.co.uk/event/community-cuppa-speed-networking/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/06/Blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250619T093000
DTEND;TZID=UTC:20250619T103000
DTSTAMP:20260416T080927
CREATED:20250428T153526Z
LAST-MODIFIED:20250428T153526Z
UID:10000128-1750325400-1750329000@www.theagencycollective.co.uk
SUMMARY:How Can You Use AI to Really Maximise Your Time? [MEMBER ONLY]
DESCRIPTION:In the agency world\, time is finite – you have to make the most out of every hour in the day. \nAI can help you do that. But most agencies are still only scratching the surface. \n“The overwhelming majority of people I speak to every day use it to translate their emails into a different tone. That’s it. They still believe that’s all it can do\,” says Heather Murray\, founder of AI for Non-Techies. \nBut there’s a whole world of ways it can make your life easier – both in and out of work. \n“I needed to hire an ops manager\, but I couldn’t afford one\,” says Heather. “So I thought – what if AI could cover 30% of that role? And it can. That’s when it gets exciting.” \nUsed in the right way\, AI can free up hours of your day – no coding\, no jargon\, and no need to start from scratch every time. \nIn this session\, Heather will share her time-saving tricks for prompting AI effectively – from smarter email workflows and admin shortcuts\, to structuring your thoughts and navigating tricky client conversations. \nIt’s all about using AI in a way that works for you – boosting your output\, not replacing your input. \nThis session will help you find that balance\, so you can get more done with less stress (and fewer AI-induced meltdowns). \nThis event is for members. To join\, email Rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/how-can-you-use-ai-to-really-maximise-your-time-member-only/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/04/How-Can-You-Use-AI-to-Really-Maximise-Your-Time.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250617T140000
DTEND;TZID=UTC:20250617T150000
DTSTAMP:20260416T080927
CREATED:20250426T133623Z
LAST-MODIFIED:20250502T102309Z
UID:10000127-1750168800-1750172400@www.theagencycollective.co.uk
SUMMARY:How Can You Use Thought Leadership as a New Biz Tool? [MEMBER ONLY]
DESCRIPTION:Katy Howell is tired of seeing agencies treat thought leadership like a quick fix. \n“It drives me mad\,” says Katy\, founder and MD of immediate future.  \n“If you’re not prepared to be relentless\, and to show up even when it feels awkward or pointless\, then don’t bother.” \nAfter years steering her agency through turbulent times\, Katy has learned that visibility isn’t optional. It’s all about how you stay front of mind. It’s how you spark the conversations that lead to work\, especially when budgets tighten. And thought leadership is a vital part of that strategy. \nIn this session\, Katy will unpack: \n\nWhy showing up once in a while isn’t enough — and what makes thought leadership stick.\nWhat she’s learned from the things that didn’t work\, as well as what’s made the difference.\nHow becoming more vocal (even if it feels uncomfortable) can spark real new biz opportunities.\nWhy most agency leaders struggle with visibility — and how you can do it differently.\n\n\nIf you want to make thought leadership a serious part of your new business strategy\, even if it doesn’t come naturally\, this is for you. \nThis event is for members. To join\, email Rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/how-can-you-create-a-more-open-and-honest-agency-culture-member-only/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/04/How-Can-You-Create-a-More-Open-and-Honest-Agency-Culture-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250612T093000
DTEND;TZID=UTC:20250612T103000
DTSTAMP:20260416T080927
CREATED:20250429T064933Z
LAST-MODIFIED:20250429T064933Z
UID:10000129-1749720600-1749724200@www.theagencycollective.co.uk
SUMMARY:What Should You Consider on the M&A Path? [MEMBER ONLY]
DESCRIPTION:A lot of agency leaders consider M&A at some point in their business journey and the idea of making an acquisition to support growth or meet a different objective. \nBut do you know what you should consider before you go down this path? \nTo help you figure this out\, we’ll be joined by Milestone Advisory’s Miles Welch and Paul Kingsley\, who will take you through an intro to the world of M&A and what you should consider before you buy. \nMiles suggests before doing anything else\, you should first take a step back and ask yourself why you want to acquire another agency in the first place. \n“There are lots of advantages for sure\, but also some common pitfalls that need to be avoided at all costs\,” says Miles. \n“When you’re buying a business\, you’re buying a whole bunch of different benefits but also some issues. If your own house isn’t in order\, then you’re just going to overlay those on top of your own\, turning a great opportunity into an anchor around the business. \n“Acquiring an agency is one of a few different options for growth\,” Miles adds. “It might be the best option but that depends on what you’re trying to achieve.” \nMiles and Paul will talk you through the benefits of acquisition\, and what you should be prepared for before buying and acquiring a whole new business empire. \nThis event is for members. To join\, email Rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/what-should-you-consider-on-the-ma-path-member-only/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/04/What-Should-You-Consider-on-the-MA-Path.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250610T140000
DTEND;TZID=UTC:20250610T150000
DTSTAMP:20260416T080927
CREATED:20250426T133202Z
LAST-MODIFIED:20250428T113604Z
UID:10000125-1749564000-1749567600@www.theagencycollective.co.uk
SUMMARY:Tackling performance issues [MEMBER ONLY]
DESCRIPTION:“Right now\, we’re spending more time advising clients on how to manage individuals than anything else\,” says Helen Manson\, co-founder of Complex HR. \nAbsence and low performance seem to go hand in hand at the moment. Teams are stressed\, leaders are stressed that their teams are stressed\, and all the while quality of work is slipping – or there’s not enough being done full stop.  \nBut the moment you finally get around to addressing someone’s low performance or lack of productivity – they go off sick! It’s a game you can never win.  \n“We’ve got 39 individual clients and I cannot tell you how many of those are dealing with this\,” says Complex HR co-founder\, Helen Kirk-Blythe.  \n“Mental health is obviously super important. But we’re seeing a lot of instances where the business owner finally goes through the process to address an individual’s low performance\, but because they’ve never dealt with it before\, the individual starts claiming\, ‘I’ve got anxiety’ after they’ve received a disciplinary. But they’d never once mentioned having anxiety before that.” \nHow do you even respond to that? \nAccording to Helen and Helen\, there’s a particular level within a business where this seems to be happening a lot.  \n“We don’t like to generalise\, but there is an age bracket that we can very clearly define as to whom this affects\,” says Helen Manson. “If we are having performance issues\, they will fall in that age bracket. And it’s such a pain for the people who work really hard\, know what they’re doing and want to get on.” \nIn this session\, the Complex HR duo will take you through: \n\nWhy is performance so low at the moment?\nWhy is absence so high?\nWhat process should you have in place to address low performance?\nHow do you handle those conversations?\nWhat do you do when team members claim sickness as an excuse for low productivity?\n\nCome along to figure out what to do when you find yourself in this scenario and quiz the experts on how to handle these difficult conversations. \nThis event is for members. To join\, email Rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/tackling-performance-issues-member-only/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/04/Tackling-performance-issues.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250605T120000
DTEND;TZID=UTC:20250605T130000
DTSTAMP:20260416T080927
CREATED:20250426T133338Z
LAST-MODIFIED:20250428T113609Z
UID:10000126-1749124800-1749128400@www.theagencycollective.co.uk
SUMMARY:Creds decks that convert [MEMBER ONLY]
DESCRIPTION:What problem does your agency solve? \nThat’s what you should keep in mind when writing agency credentials\, according to advisor Rachel Raphael\, co-founder of Outskirt Collective. \n“We have seen a lot of creds\,” she says. “We work with clients and intermediaries\, so we know what they’re interested in.” \n“It’s all about telling a compelling story in your deck\, and putting the client in the centre of it. Talk about benefits\, not features. What are the problems that you solve? And for whom?” \nThink of your creds deck as your agency’s CV. You want to demonstrate the value you can add\, not just reel off the things you’ve done in the past. \nRachel’s business partner Caroline Sparkes says the biggest mistake founders make during this process is being too ‘agency-centric’. \n“You’ve got to think about who are you actually talking to\, and what’s going to chime with them\,” says Caroline. “It’s that old age thing of\, ‘Don’t tell me you’re funny\, make me laugh’. With creds\, it’s: ‘Don’t tell me you’re a storyteller\, tell me a story.’” \nOften\, the first hurdle agency leaders succumb to is finding the right person to write the creds. A lot of founders believe this is something they can do themselves\, but they might not actually be armed with the right skillset\, or the right perspective\, to do so. \n“It’s really hard to find people that are going to dedicate time to this and do it well. Even if you’ve got a dedicated marketing person\, we find again and again that they are not equipped to write an effective set of creds\,” says Caroline. \n“People think they can do it all themselves\, but actually\, bringing in a specialist copywriter can be golden\, because they can make it more succinct and snappy. This is a document that people need to sit up and pay attention to\, so creds copy really needs crafting.” \nIn this session\, Rachel and Caroline will be taking you through how to create a set of creds that really showcases your agency’s value\, and the things all leaders do\, but really shouldn’t. \nIf you’re feeling uninspired by your agency creds\, or perhaps you’re not winning as many pitches as you think you should be\, come along to pick up some tips. \nThis event is for members. To join\, email Rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/8402/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/04/Creds-decks-that-convert.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250604T093000
DTEND;TZID=UTC:20250604T103000
DTSTAMP:20260416T080927
CREATED:20250422T151542Z
LAST-MODIFIED:20250428T113617Z
UID:10000124-1749029400-1749033000@www.theagencycollective.co.uk
SUMMARY:The Better Agency Programme: Client Services Excellence [MEMBER ONLY]
DESCRIPTION:Client Services Excellence \nClient service sits at the heart of every successful agency. Get it right\, and you’ll build long-term relationships\, unlock growth\, and create real value in your business. Get it wrong\, and even the best creative work can struggle to make an impact. \nIn this special edition of The Better Agency Programme\, we’re bringing you not just one expert but three guest speakers\, each bringing their own perspective on what it takes to master client services—from legal foundations to growth strategies and frontline client management. \n  \nWhat to Expect: \n\nBuilding & Protecting Value in Your Agency – William Anderson\, Clarke & Son\n\nUnderstand the legal essentials every agency needs to safeguard client relationships\, protect intellectual property\, and prevent costly disputes. \nWill Anderson\, Head of Corporate and Commercial Law at Clarke & Son\, will break down the key legal essentials every agency needs to safeguard client relationships\, prevent disputes\, and build long-term value. Will takes a pragmatic\, commercial approach to client law\, helping agency founders make informed decisions that strengthen their business while avoiding unnecessary legal headaches. \nIf you are reviewing contracts\, preparing for growth\, or just want to make sure your agency is legally protected\, this session will better equip you to take legally sound steps. \n  \n\nWhy Client Services Might Hold the Key to Unlocking Your Agency’s Growth – Ben Hollom\n\nDiscover how refining your client service approach can fuel sustainable agency growth\, without the usual hustle of lead generation and hiring. \nIn this session\, Ben will discuss why developing your client services in the right way can have a monumental impact on your growth plans and your sanity! \nWith over 25 years’ experience as an agency founder and MD\, Ben’s seen most things… Client wins and losses\, post-pitch celebrations and post-mortems\, recessions and booms\, scaling up and scaling down\, rebrands and reinvention. \nNow\, he uses his experience of taking three agencies from startup to 20+ staff to support other ambitious agencies on their journey as a business adviser / mentor. Ben has been working with the Agency Collective as one of our Growth Experts since September 2024. \n  \n\nLessons from 18 Years on the Frontline of Client Services – Helenka Hodnett\, 438 Marketing\n\nGet a real-world playbook on what great client service really looks like\, how to build strong client relationships\, and avoid common pitfalls. \nHelenka Hodnett\, Managing Director at 438 Marketing\, knows this better than most. Having worked her way up from Account Executive to leading a thriving brand communications agency\, she has spent the past 18 years managing and developing client relationships for major brands like TNT Express\, Pritt\, Isuzu\, PepsiCo\, JCB\, and Willis Towers Watson. \nIn this insightful\, real-world session\, Helenka will break down what it truly takes to implement client service excellence in an agency environment. She’ll share the do’s\, don’ts\, and key lessons she’s learned along the way \nThis isn’t just another webinar—it’s an opportunity to rethink how you approach client services in your agency. Whether you’re looking to tighten up your legal processes\, refine your client experience\, or leverage client relationships to drive growth\, this is the event for you. \nThis event is for members. To join\, email Rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/the-better-agency-programme-client-services-excellence-member-only/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/04/Client_Services_1080x1080-2048x2048-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250602T140000
DTEND;TZID=UTC:20250602T150000
DTSTAMP:20260416T080927
CREATED:20250513T144952Z
LAST-MODIFIED:20250513T144952Z
UID:10000130-1748872800-1748876400@www.theagencycollective.co.uk
SUMMARY:AI Strategy Briefing: Unlocking AI for Competitive Advantage
DESCRIPTION:Join Scott Bowler\, founder of DCS Digital\, for a strategic session on how forward-thinking companies are using AI to improve efficiency\, decision-making\, and service delivery—without falling into the trap of tactical\, piecemeal experimentation. \nLearn how Scott helps leadership teams: \n• Identify and prioritise high-impact AI opportunities\n• Navigate cultural and technical challenges\n• Move from hype to operational value \nThis session is ideal for CEOs\, COOs\, and operational leaders looking to move beyond AI curiosity into structured\, measurable adoption.
URL:https://www.theagencycollective.co.uk/event/ai-strategy-briefing-unlocking-ai-for-competitive-advantage/
LOCATION:Online
CATEGORIES:Online Events
ATTACH;FMTTYPE=image/jpeg:https://www.theagencycollective.co.uk/wp-content/uploads/2025/05/AI-Working-Group-65373-03-1-scaled-e1747147762630.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250529T093000
DTEND;TZID=UTC:20250529T103000
DTSTAMP:20260416T080927
CREATED:20250422T151312Z
LAST-MODIFIED:20250502T101657Z
UID:10000123-1748511000-1748514600@www.theagencycollective.co.uk
SUMMARY:The Art of Feedback [MEMBER ONLY]
DESCRIPTION:“Giving and receiving feedback is all about diving in. The more you do it\, the better you get.” \nFor many\, feedback is a bit like flossing: you know it’s important\, but it’s easy to put off. \nSometimes you avoid it because it feels awkward. Other times you think\, “I’ll let it slide” – and suddenly six months have passed and the issue’s still there. \nOr worse: it’s grown teeth. \nAndy Brown\, leadership coach and non-exec\, sees this happen all the time. And a lot of it\, he says\, is psychological. \n“Giving feedback is as psychological a process as receiving it\,’ he explains. \n“It’s about being open to hearing feedback\, but also being inquisitive and observing yourself. Good leadership is about being able to observe your own behaviour\, and get out of your own head.” \nIn this session\, we’ll be exploring: \n\nThe JFDI approach to giving feedback.\nThe different ways of giving and receiving feedback – and finding what works for you\, and your team.\nHow practice makes perfect.\n\nIf you’re trying to get better at giving feedback\, or you want to embed a more better feedback culture within your agency\, this is the perfect session. \nThis event is for members. To join\, email Rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/the-art-of-feedback-member-only/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/04/The-Art-of-Feedback.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250528T120000
DTEND;TZID=UTC:20250528T130000
DTSTAMP:20260416T080927
CREATED:20250422T151136Z
LAST-MODIFIED:20250428T113628Z
UID:10000122-1748433600-1748437200@www.theagencycollective.co.uk
SUMMARY:How Could an Effective Awards Strategy Help Your Agency Achieve Its Goals? [MEMBER ONLY]
DESCRIPTION:An awards strategy? What’s one of those? \nAs it turns out\, it’s just as important as a social media or marketing strategy. Plus\, it could actually be key in helping your agency achieve more than just a trophy. \n“Like business development or content marketing\, agencies have to create a strategy that links into their business objectives\,” explains Stephanie Brown\, an awards expert and agency marketing consultant. \n“People look at awards as a way of boosting their CV\, but they don’t consider how and why awards should actually loop into overall business objectives. That’s where agencies go wrong right at the beginning.” \nThere are so many awards\, in even more categories\, that it’s hard to know where to start. \nIf you haven’t planned in advance\, you might find yourself scrambling a couple of weeks before a deadline to get an entry together. Or perhaps you’re applying to lots of creative awards\, thinking they will improve your creative reputation. \n“You don’t need to win creative awards to prove that you are creative\,” argues Stef. “But I do believe there’s a place for more business effectiveness\, or business impact\, awards that prove a business case – those that prove that the agency’s creative work actually worked.” \nIt’s all about defining the exact reason why you’re entering particular awards\, and what you hope to achieve if and when you win them. And planning out exactly which awards to enter could help you figure out if your awards budget is actually worth it. \n“If you set aside X thousand pounds for awards in order to attract talent\, what other things could you do with that money that would get you face to face with the talent instead?” muses Stef. \nIn this session we’ll talk all about working out which awards are right for you and your agency’s objectives\, budgeting and investing in awards wisely\, and integrating an effective awards strategy to improve your agency’s overall progression. \nIf you’ve been trying and failing to see results in the awards world\, this session will help you work out where you’ve been going wrong. \nThis event is for members. To join\, email Rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/how-could-an-effective-awards-strategy-help-your-agency-achieve-its-goals-member-only/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/04/How-Could-an-Effective-Awards-Strategy-Help-Your-Agency-Achieve-Its-Goals-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250522T140000
DTEND;TZID=UTC:20250522T150000
DTSTAMP:20260416T080927
CREATED:20250422T151020Z
LAST-MODIFIED:20250428T113633Z
UID:10000121-1747922400-1747926000@www.theagencycollective.co.uk
SUMMARY:What Are Your Clients Thinking in 2025? [MEMBER ONLY]
DESCRIPTION:Do you know what your clients really think? \nYou might have an idea\, an iota of understanding\, but ultimately\, without speaking to them or doing any research\, you won’t ever truly know. \nThat’s why Jonathan Kirk\, founder of Up to the Light\, produces the annual What Clients Think report – now in its 11th year. It’s based on a staggering 680 in-depth client interviews\, and offers a brutally honest look at what’s really going on inside the minds of marketing decision-makers. \n“We do more client interviews on behalf of agencies than anyone else\,” says Jonathan. “It’s not a survey – these are frank\, one-to-one conversations. It gives agencies a unique lens into how they’re being seen.” \nIn this year’s edition\, the themes are louder than ever: \n\nClients are overwhelmed. 83% say they’re finding it very difficult to prioritise projects – and 55% say their biggest challenges are internal\, not external.\nBudgets are tight. 70% say they’re being asked to do more with less. That means agencies need to be faster\, sharper – and more supportive.\nAI is coming – ready or not. 73% expect marketing investment in gen AI to increase\, but 67% also believe it poses serious risks. Most say their org isn’t ready.\nAnd relationships are under pressure. 45% say agencies should be bolder in their recommendations\, and only 58% view their agency as a true ‘partner’. \n\nSo what do agencies do with all this? \nJoin us as Jonathan unpacks the key takeaways and what they mean for agency leaders today. He’ll cover: \n\nHow clients perceive your service (versus what you think they do).\nWhere agencies are slipping – and where there’s opportunity to stand out.\nWhy in-house teams are gaining ground\, and what agencies can still offer.\nThe danger of being seen as “just another supplier” – and how to fix it.\n\n  \nIf you want to know what your clients really think\, this session will lift the lid and give you some very interesting insights… \nThis event is for members. To join\, email Rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/what-are-your-clients-thinking-in-2025-member-only/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/04/What-Are-Your-Clients-Thinking-in-2025.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250515T140000
DTEND;TZID=UTC:20250515T150000
DTSTAMP:20260416T080927
CREATED:20250422T150858Z
LAST-MODIFIED:20250428T113649Z
UID:10000120-1747317600-1747321200@www.theagencycollective.co.uk
SUMMARY:How Can You Get Better at Negotiating with Clients? [MEMBER EVENT]
DESCRIPTION:What actually makes a client switch agencies? \nMike Lander has spent years negotiating multi-million contracts as a buyer and seller – but when it comes to smaller agencies\, every deal counts\, no matter the size. \nAll the better if they’re profitable deals too. \n“You don’t lose clients because somebody else is cheaper\,” says Mike. “You lose them because someone else appears to offer better value.” \nFor smaller agencies\, the real challenge isn’t new business acquisition\, it’s keeping and growing the clients you’ve already got. It’s also about working out what to do when they start saying\, “We’re thinking of re-tendering the work”. \nIn this session\, negotiation practitioner and former procurement director Mike Lander\, founder of Piscari\, will show you how to: \n\nReframe client relationships around value\, not price.\nWin before clients even start talking about going to pitch.\nNegotiate more profitable contracts with less drama.\n\n“If your client leaves\, it’s usually because of two big things. They either don’t understand the economic value you bring – or you’ve messed up the relationship\,” says Mike. \nWe’ll talk about why clients really go to pitch\, how to stop them\, and what to do if they do it anyway. \nIf you’re looking to strike profitable deals\, retain clients\, or simply feel more confident handling negotiations – this one’s for you. \nThis event is for members. To join\, email Rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/how-can-you-get-better-at-negotiating-with-clients-member-event/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/04/How-Can-You-Get-Better-at-Negotiating-with-Clients.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250514T120000
DTEND;TZID=UTC:20250514T130000
DTSTAMP:20260416T080927
CREATED:20250422T150547Z
LAST-MODIFIED:20250428T113654Z
UID:10000119-1747224000-1747227600@www.theagencycollective.co.uk
SUMMARY:How to Optimise Your Agency for Cold Outreach [MEMBER ONLY]
DESCRIPTION:Agencies are geared up to convert one type of sales lead better than any other: referrals. \nSo when it’s time to go looking for new leads in the “much-maligned” cold-channel\, they’re rarely set up to convert. \n“Most agencies have creds that convert well for referrals\, so everyone convinces themselves that their collateral is in really good shape\,” says Steve Fair\, co-founder of Sponge New Business. “But it turns out that to convert referrals\, you could drop a spider in some ink and let it run around on a page and you’d still win.” \n“Cold outreach is much more demanding. And if you can’t communicate what your business can do for a client concisely\, you can’t communicate it at all.” \nIn this session\, Steve will take us through how to make your cold outreach more effective\, ensuring you leave with ideas you can put into play straight away. \nHe’ll cover the four key areas of marketing collateral: \n\nWebsite\nEmail outreach\nSocial media presence\nCreds deck\n\n“It’s a brutal segment of your prospecting plan\,” says Steve. “But there are things you can do to stay in the hunt longer and convert more of your hard-sought opportunities.” \n“Working in cold outreach is tough anyway – there’s no easy way. So you only need to find those little 1% advantages here and there.” \nIf your cold outreach strategy is in need of a refresh (or a jumpstart)\, don’t miss out on this session\, where Steve will share some of the best lead gen advice he’s picked up over 20 years of working in new business. \nThis event is for members. To join\, email Rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/how-to-optimise-your-agency-for-cold-outreach-member-only/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/04/How-to-Optimise-Your-Agency-for-Cold-Outreach.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250513T120000
DTEND;TZID=UTC:20250513T130000
DTSTAMP:20260416T080927
CREATED:20250422T150304Z
LAST-MODIFIED:20250506T075251Z
UID:10000118-1747137600-1747141200@www.theagencycollective.co.uk
SUMMARY:How Can You Nail Your Agency’s Positioning? [MEMBER ONLY]
DESCRIPTION:Even the most established agencies get it wrong. \nRoland Gurney has seen it all – cluttered websites\, vague messaging\, value props that don’t say anything. And as the founder of Treacle\, he’s made a career out of calling it out. \nThrough his ‘agency teardown’ service\, Roland goes through agency’s websites page by page\, and tries to understand what they’re about. He then tells them candidly exactly what it is they’re getting completely wrong when it comes to their positioning. \n“Sometimes it’s positioning\, sometimes it’s messaging\, sometimes it’s brand\,” he says. “But most of the time\, people are sticking plasters on a much bigger problem.” \nHe takes things back to square one to help agency leaders see and understand exactly what they’re missing\, and how they can get back on the right track – he even has a scoring system for this. \n“It’s right back to the beginning. You can keep sticking plasters on everything\, but if you’re badly positioned\, it’s obvious\,” he says. \nRoland will be taking you through all the things he’s noticed as part of his ‘teardown’ service\, and what you should be avoiding if you really want to nail your positioning. \nThis event is for members. To join\, email Rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/how-can-you-nail-your-agencys-positioning-member-only/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/04/How-Can-You-Nail-Your-Agencys-Positioning-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250507T093000
DTEND;TZID=UTC:20250507T103000
DTSTAMP:20260416T080927
CREATED:20250326T131936Z
LAST-MODIFIED:20250428T113703Z
UID:10000113-1746610200-1746613800@www.theagencycollective.co.uk
SUMMARY:The Better Agency Programme: We Are Not Robots Yet! Creating Value Through Brilliant Teams [MEMBER EVENT]
DESCRIPTION:People\, Leadership & Building a Magnetic Agency \nDo you know exactly where your agency is headed? Are you enjoying the journey? And is it attracting the right people to help you grow? \nOr does it sometimes feel like a grind—running to stand still\, feeling overwhelmed\, and wondering if there’s a better way? \nIn this practical session on People and Leadership\, Nikki Gatenby will share ideas and actionable strategies to help you create a clear vision\, energize your team\, and tackle the challenges you may be wrestling with. Wherever you are on the motivation scale\, this session will give you fresh insights and a renewed sense of direction\, and no question is off-limits. \nIn this session\, you’ll discover how to: \n\nDefine a compelling agency vision that excites and motivates your team\nCreate a culture that attracts and retains the best talent\nImplement leadership practices that drive growth—while having fun along the way\n\nAbout Nikki Gatenby\nWith nearly three decades of experience leading and scaling agencies in London\, Paris\, and Brighton\, Nikki Gatenby is an in-demand agency specialist NED and cognitive behavioural coach. She’s also the author of two best-selling books on the agency journey. \nSince successfully exiting her last agency in 2019\, Nikki has been on a mission to help other good agencies become great—helping founders build highly valuable businesses while keeping the journey fun.
URL:https://www.theagencycollective.co.uk/event/the-better-agency-programme-we-are-not-robots-yet-creating-value-through-brilliant-teams-member-event/
CATEGORIES:Expert Event,Member Only Events,Online Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250430T120000
DTEND;TZID=UTC:20250430T130000
DTSTAMP:20260416T080927
CREATED:20250226T180433Z
LAST-MODIFIED:20250428T113718Z
UID:10000108-1746014400-1746018000@www.theagencycollective.co.uk
SUMMARY:Agency Energiser [OPEN EVENT]
DESCRIPTION:We love bringing Agency Founders together\, offering the opportunity to meet fellow agency humans\, connect and share challenges and ideas. \nOur founder\, Peter Czapp\, is hosting a monthly Agency Energiser call. This 60-minute call will give you an experience of what it’s like to be part of The Agency Collective.  \nThe Session:  \n\nIntro\nSpeed networking – Meet your fellow founders\nHow The AC can help your agency\nMeet an AC member \nAsk Peter anything – get answers to your challenges\n\nThroughout 2025\, Peter is providing quarterly group mentoring to Agency Collective members to help you thrive. Peter’s been helping agencies build profitable and commercially sustainable businesses for over 20 years and is excited to share what he’s learned with you. As well as working with Peter\, you’ll also have an opportunity to: \n\nAttend a monthly webinar with an industry expert to help you grow your agency \nJoin an Accountability Group of similar-sized agencies to implement what you learn\nAsk our Agency Experts questions relating to your business on Slack \nSolve your new business challenges with monthly sales & marketing clinics \nConnect with other agencies to learn\, grow and collaborate together\n\nSign up here
URL:https://www.theagencycollective.co.uk/event/find-out-more-about-the-agency-collective-4/
CATEGORIES:Expert Event,Online Events,Open Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250430T093000
DTEND;TZID=UTC:20250430T103000
DTSTAMP:20260416T080927
CREATED:20250210T144652Z
LAST-MODIFIED:20250428T113726Z
UID:10000107-1746005400-1746009000@www.theagencycollective.co.uk
SUMMARY:(Member Only Event) Community Cuppa - Speed Networking
DESCRIPTION:Community Cuppa is back with an exciting new format! Every other Friday at 10 am\, we invite the entire AC community from all three membership groups to join us for a catch-up call. \nEach session will be hosted by a different member of the AC team\, who will introduce relevant talking themes to spark engaging conversations. \nJoin these sessions to: \n– Stay informed with the latest news from The AC\, including updates on ongoing activities\, upcoming events\, and any changes being implemented.\n– Reconnect with old friends and meet new members\, strengthening our vibrant community.\n– Share your knowledge and experiences while learning from others.\n– Collaborate\, grow\, and make a positive impact together. \nDon’t miss this opportunity to connect\, share\, and grow with the AC community in our revamped Community Cuppa sessions. \nThis is a members’ event. If you would be interested in joining\, please email rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/member-only-event-community-cuppa-speed-networking/
LOCATION:Online
CATEGORIES:Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2024/12/BLANK_Community-Cuppa_3-2048x2048-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250429T120000
DTEND;TZID=UTC:20250429T130000
DTSTAMP:20260416T080927
CREATED:20250304T100919Z
LAST-MODIFIED:20250428T113733Z
UID:10000110-1745928000-1745931600@www.theagencycollective.co.uk
SUMMARY:New Business Clinic: How to Build a Culture of Referrals in your Agency [OPEN EVENT]
DESCRIPTION:Referrals are one of the best ways to grow your agency—proof that you deliver great work and that people love working with you. But relying on a handful of key individuals to bring them in? That’s not a sustainable strategy. \nIn this session\, we’ll explore how to: \n\nShift referrals from being founder-led to brand-led\nBuild a culture where every client-facing team member feels confident in lead generation\nMake referrals a core part of your inbound strategy\nCreate a scalable system that keeps new opportunities flowing\n\nBy embedding referrals into your agency’s DNA\, you’ll unlock a steady stream of high-quality leads—without it all resting on your shoulders. \nSign up here
URL:https://www.theagencycollective.co.uk/event/new-business-clinic-how-to-build-a-culture-of-referrals-in-your-agency-open-event/
CATEGORIES:Expert Event,Online Events,Open Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250422T093000
DTEND;TZID=UTC:20250422T103000
DTSTAMP:20260416T080927
CREATED:20250210T144442Z
LAST-MODIFIED:20250428T113742Z
UID:10000104-1745314200-1745317800@www.theagencycollective.co.uk
SUMMARY:£0 – £500k Turnover Accountability Session [MEMBER ONLY]
DESCRIPTION:The Accountability Groups are a practical follow-up to the Growth Programme\, helping you implement expert-recommended actions. Collaborate with agency owners at a similar revenue level to address challenges and make progress on key initiatives. \nEvent Structure: \n\nIntroduction (10 min): Brief intro and overview from the AC team.\nIdeation (20-25 min): Breakout rooms to discuss strategies\, tackle questions\, and start tasks.\nStrategy (15 min): Regroup to share insights and next steps.\nImplementation (10 min): Plan what you’ll implement over the next few weeks in new breakout rooms.\n\nImportant: We recommend attending or watching the Growth Programme session beforehand. \nRefine your strategy\, collaborate\, and drive growth! \n– \nThis event is for members. To join\, email jacob@theagencycollective.co.uk or book a call here!
URL:https://www.theagencycollective.co.uk/event/0-500k-turnover-accountability-session-member-only-5/
LOCATION:Online
CATEGORIES:Member Only Events,Online Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250411T093000
DTEND;TZID=UTC:20250411T103000
DTSTAMP:20260416T080927
CREATED:20250210T144359Z
LAST-MODIFIED:20250428T113747Z
UID:10000103-1744363800-1744367400@www.theagencycollective.co.uk
SUMMARY:(Member Only Event) Community Cuppa
DESCRIPTION:Community Cuppa is back with an exciting new format! Every other Friday at 10 am\, we invite the entire AC community from all three membership groups to join us for a catch-up call. \nEach session will be hosted by a different member of the AC team\, who will introduce relevant talking themes to spark engaging conversations. \nJoin these sessions to: \n– Stay informed with the latest news from The AC\, including updates on ongoing activities\, upcoming events\, and any changes being implemented.\n– Reconnect with old friends and meet new members\, strengthening our vibrant community.\n– Share your knowledge and experiences while learning from others.\n– Collaborate\, grow\, and make a positive impact together. \nDon’t miss this opportunity to connect\, share\, and grow with the AC community in our revamped Community Cuppa sessions. \nThis is a members’ event. If you would be interested in joining\, please email rob@theagencycollective.co.uk 
URL:https://www.theagencycollective.co.uk/event/member-only-event-community-cuppa-8/
LOCATION:Online
CATEGORIES:Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2024/12/BLANK_Community-Cuppa_3-2048x2048-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250402T120000
DTEND;TZID=UTC:20250402T130000
DTSTAMP:20260416T080927
CREATED:20250326T131702Z
LAST-MODIFIED:20250428T113802Z
UID:10000111-1743595200-1743598800@www.theagencycollective.co.uk
SUMMARY:Healthcare Huddle: A Peer-Led Problem-Solving Session for Healthcare Agencies [MEMBER EVENT]
DESCRIPTION:Join us for the Healthcare Huddle\, a brand-new webinar exclusively for healthcare sector agencies within our membership. This session is designed to connect you with like-minded agency leaders\, tackle shared challenges\, and exchange insights in a collaborative setting. \nFacilitated by Louisa Pau\, an experienced agency consultant with deep expertise in the healthcare sector\, this interactive session will be an opportunity to: \n\nMeet and network with fellow healthcare agency leaders\nShare experiences and problem-solve industry-specific challenges together\nGain valuable insights from Louisa and your peers to help your agency thrive\n\nWhether you’re looking for fresh perspectives\, support from your peers\, or simply a space to discuss the unique hurdles of running a healthcare agency\, this session is for you.
URL:https://www.theagencycollective.co.uk/event/healthcare-huddle-a-peer-led-problem-solving-session-for-healthcare-agencies-member-event/
CATEGORIES:Expert Event,Member Only Events,Online Events
ATTACH;FMTTYPE=image/png:https://www.theagencycollective.co.uk/wp-content/uploads/2025/03/Healthcare-Huddle-1-2048x2048-1.png
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END:VCALENDAR