What Are Your Clients Thinking in 2025? [MEMBER ONLY]
May 22 @ 14:00 - 15:00
Do you know what your clients really think?
You might have an idea, an iota of understanding, but ultimately, without speaking to them or doing any research, you won’t ever truly know.
That’s why Jonathan Kirk, founder of Up to the Light, produces the annual What Clients Think report – now in its 11th year. It’s based on a staggering 680 in-depth client interviews, and offers a brutally honest look at what’s really going on inside the minds of marketing decision-makers.
“We do more client interviews on behalf of agencies than anyone else,” says Jonathan. “It’s not a survey – these are frank, one-to-one conversations. It gives agencies a unique lens into how they’re being seen.”
In this year’s edition, the themes are louder than ever:
- Clients are overwhelmed. 83% say they’re finding it very difficult to prioritise projects – and 55% say their biggest challenges are internal, not external.
- Budgets are tight. 70% say they’re being asked to do more with less. That means agencies need to be faster, sharper – and more supportive.
- AI is coming – ready or not. 73% expect marketing investment in gen AI to increase, but 67% also believe it poses serious risks. Most say their org isn’t ready.
- And relationships are under pressure. 45% say agencies should be bolder in their recommendations, and only 58% view their agency as a true ‘partner’.
So what do agencies do with all this?
Join us as Jonathan unpacks the key takeaways and what they mean for agency leaders today. He’ll cover:
- How clients perceive your service (versus what you think they do).
- Where agencies are slipping – and where there’s opportunity to stand out.
- Why in-house teams are gaining ground, and what agencies can still offer.
- The danger of being seen as “just another supplier” – and how to fix it.
If you want to know what your clients really think, this session will lift the lid and give you some very interesting insights…
This event is for members. To join, email Rob@theagencycollective.co.uk
