How Can You Make the Most of Your Client Relationships?

How Can You Make the Most of Your Client Relationships?

You might think your agency has solid relationships with its clients, built on trust and results. But here’s the rub: satisfaction is not the same as commitment. This is something Amie Hill, client director at Relationships Audits, knows better than most. Her team speaks directly to clients on behalf of agencies to see how their relationship is working – and to find out what clients are really thinking.

“One of the questions we typically ask is, ‘What is the one piece of advice you would give to your agency or service provider?’ and a lot of the time, it’s about having a better understanding of what the client does and what they need,” says Amie.

In this session, Amie will reveal what she has learned from years of RADAR® audits – a structured framework that looks at five crucial areas including Attitude and Added Value – her insights into agency-client relationships, and how you can really make the most of them yourself.