Success in the wrong business
What happens when you achieve success in an industry you’re not passionate about?
Pete was one of the co-founders of Britbyte (now Chaptr). Building on success after success. Growing at a rapid rate with business partners Joe & Matt. Even though the business was doing so well, something wasn’t quite fitting right for Pete.
He goes on to explain his passion for digital products. His passion for building similar products you’d see coming out of Silicon Valley.
“I remember one day being in the agency at Britbyte with Joe and Matt. We won this amazing London client and it was design work. I remember thinking: ‘I just don’t care. I don’t care about design work.'”
Pete made the difficult decision to start afresh with Steadfast Collective. Daunting at first but was fortunate enough to have a good network of agency owners around him. The change from having two co-founders to going solo was really tough for Pete. Stating that they were two of the most talented & smartest designers he’d ever worked with.
However, Pete had a vision on where he wanted to take Steadfast Collective and was fixed on making it a success.
“Ultimately, I wasn’t running everything at Britebyte. Then from going to the running everything at Steadfast was the big jump. It was something that I relished and I enjoyed the challenge of.”
What were the passions that Peter wanted to bring to Steadfast Collective and how did he go about it?
Success in communities
Pete found success working with people focused on community, that share a special affinity to it. People whose business took off during maternity leave and managed to build a community around their services.
“These are the people. These are our people. These are the ones we love working with and these are the ones we’re delivering so much value to. That community of smart, creative folks who are high flying in their jobs but have decided to start out on their own. That’s our crew.”