(Co-Founder of This Is Unicorn)
We often talk about niching here at The Agency Collective. A topic of great debate. Shall I or shall I not? There is a lot of data that speaks for niching, especially when you are sub £5M turnover. However, right now and depending what sector you serve – the reality is – niching might be the best idea ever or your worst nightmare.
Since we’re trying to highlight as many motivational stories in this podcast, we’re going to showcase an agency today that has found incredible market fit – exactly at the right time.
The agency This Is Unicorn specialises on Amazon sellers & vendors – and is run by Elise Jackson & Giunlucca Trombetta.
Let’s find out exactly what they do for their clients and how COVID has impacted their agency.