Hosted by: Ellie Hale and Daniel de la Cruz
We talk to agency owners about how they are overcoming the challenges of COVID19 and the current economic climate. Highlighting some of the best examples of agencies not just surviving, but innovating, adapting and thriving.
In this episode of The Agency Collective Tales Podcast we speak to Abi Dixon founder of Labyrinth Marketing – a marketing agency that looks to support the people behind the brands. They do this by consulting on marketing strategy but also by coaching individuals at their client’s business. She shares her homeschooling experiences during COVID, while running her agency. She’s currently in the process of writing a book (working title: The Whole Marketeer) – a book for in-house marketeers. How having children has spurred her to succeed in her business. Abi is simply an all around legend.
We often talk about niching here at The Agency Collective. A topic of great debate. Shall I or shall I not? There is a lot of data that speaks for niching, especially when you are sub £5M turnover. However, right now and depending what sector you serve – the reality is – niching might be the best idea ever or your worst nightmare.
Since we’re trying to highlight as many motivational stories in this podcast, we’re going to showcase an agency today that has found incredible market fit – exactly at the right time.
The agency This Is Unicorn specialises on Amazon sellers & vendors – and is run by Elise Jackson & Giunlucca Trombetta.
Let’s find out exactly what they do for their clients and how COVID has impacted their agency.
In this episode of The Agency Collective Tales Podcast, we interview Christian Gunn. Christian and his co-founder Tom run a branding agency with a truly creative name: LoveGunn (named after the founders last names: Tom Love and Christian Gunn).
They’ve done some great work over the years. Most recently a rebrand of the social content agency Electric House coming up with the great claim “Can I Get A Watt Watt” that pays a tribute to their construction industry community OnTheTools and the 1998 Jay-Z song that appeared in the movie Rush Hour.
We were really curious to hear what an incredibly creative agency like LoveGunn works on during a pandemic. Join us to hear how they helped create Infotagion, which has been on a mission to fight disinformation contagion about COVID-19.
When everything kicked off a couple of months ago there was one agency that before everyone else had already packaged a whole new offering for their clients to deal with the crisis. That agency is the PR specialist Leidar. Run by Madelyn Postman, she originally founded her own branding agency Grain and later merged with Leidar.
There are definitely benefits in being part of a larger entity and having the resource to act fast in a crisis situation Is one of them. In this episode of The Agency Collective Tales Podcast we cover exactly what service they are now offering. How Madelyn is responding to the current economic conditions. From a new business, client services and team management perspective.
Our next guest Andy Smith is the parachuter type CEO. He’s known to roll up his sleeves in tough situations – someone who thrives as an agency owner when it gets difficult. He’s lead his agency Strategiq – a performance marketing and Mailchimp partner agency – to one success after another and we’re uncovering how he’s dealing with COVID.
Flo Powell is the co-owner and joint MD of Midnight Communications, a PR and digital content agency based in sunny Brighton.
Midnight works with businesses, professional services firms and brands alike, applying our commercial nous to crack consumer briefs while approaching our b2b campaigns with creative flair. She joins us for another episode of The Agency Collective Tales podcast. Enjoy the show…
Simon Schnieders is the founder of Blue Array – the largest pure play SEO agency in the UK. With a team of 40 people, Simon had to move quickly during this crisis to ensure every single one of his team members feels secure. Find out about Blue Array’s own marketing activities right now – as I know they are generally very strong in this department. Apparently one of their initiatives has produced 100s of high quality leads for them. Enjoy this show of The Agency Collective Tales Podcast…
Notepad is a strategic branding agency specialising in helping ambitious SMEs to accelerate their growth. The agency was founded by Naeem Alvi. In this episode we talk about Sometime, which is a nonprofit initiative created in the wake of COVID19. It helps freelancers and professionals with time on their hands to solve thousands of creative challenges resulting from the Corona Virus Pandemic.
Our guest Dr Kat Arney is an award-winning science writer, broadcaster and founder of the agency First Create The Media. A communication strategy and content agency working with clients in the life sciences. Kat was a science communications and media specialist at Cancer Research UK before starting her agency.
She’s also an author and has written for the BBC, The Times, The Guardian, Nature, Mosaic, New Scientists and many more. She also hosts her own podcast: Genetics Unzipped.