1. Top tips on agency proposition

We are never ever confused about how to market. We know who to target, where to network, which events to sponsor, which events to do.

Chris DonnellyFounder: Verb (luxury sector focussed performance marketing)
Chris Donnelly of luxury performance marketing agency Verb on the Say No Podcast

“Owning an idea”

Karla Morales-Lee (NewBreed)

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.

Niche Specialisation:
A proven growth strategy

There are many facts that speak for agencies becoming niche specialists in a sector or skill set (or hybrid). Here are 6 of them to help you think about why it may make sense for you to pursuit niche specialisation.

Fact 1

Specialists agencies were 9% more likely to say they have net profit of 25%+

The Wow Company Agency BenchPress Report (Base 700 agencies)
Fact 2

Efficiency + successful innovation = more profit

“The logic was that market leadership, expressed through high relative share, resulted in sustainably superior returns. In the long run, the market leader’s experience is what competitors found difficult to replicate.” - Bruce Henderson (BCG)
Fact 3

Price premium through competitive advantage

Because you may be the only one who can do the work to the highest quality, you can charge at a premium rate.
Fact 4

The more you charge, the more profit you make.

The Wow Company Agency BenchPress Report (Base 700 agencies)
Fact 5

Streamlined sales & marketing

When you specialise you know exactly who your target audience is. You are never confused. You don't waste money on marketing that doesn't reach your audience.
Fact 6

Higher value at trade sale

Buyers generally don't look for generalists, unless you are a highly profitable business with a low price tag. Most of the time they are looking to add a particular specialism to their offering. That increases the value of your agency.

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2. Top tips on culture & recruitment

3. Top tips on keeping on top of your sales & marketing

4. Top tips on building great client relationships

5. Top tips on finance & accounting – running a sustainable and profitable agency