The biggest misconception is that sales & marketing is solely a tool for growth. Doing sales & marketing proactively gives you options to choose the work that you really want to do (even if you don’t want to grow your business in ‘revenue, head count, profit’).
Otherwise you’ll just desperately grab anything that comes through the door. What type of agency do you want to build? The one that has to sell or the one that clients want to buy?
Team Purple 💜Get more reach on LinkedIn
At The Agency Collective we run a sub-group called Team Purple. Together we help boost each other’s content on LinkedIn and exchange our learnings using LinkedIn for marketing. Here are some of the top learnings to increase reach on LI…
- Comments are most important (more than likes – ideally both) = respond to all comments
- If you have a low engaged network use Posts (reach is higher) not Articles
- Don’t use external links in your posts (reduces reach)
- @key people (who interact), but don’t over do it
- People who like your stuff and are connected to you count higher
- Video with subtitles gets more attention
New business wisdom from 3,000 agencies: DanTheAgencyMan
In this talk Daniel “DanTheAgencyMan” de la Cruz, Partner at The Agency Collective shares what he’s learnt from speaking to over 3,000 agencies about new business. Check out two top tips for you below…
”When we asked our community, what are one of your best ways to get new clients? Most responded: Running your own events.The Agency Collective Survey
How to get into a sector specific publication?
PR for your business in the right places can open doors to your most valuable clients. But most journalists aren’t generally interested in what agencies have to say. In our Say No podcast, Chris Donnelly from Verb explains how to get into a sector specific publication.
Top new business from two experts: Dan Sudron (Future Factory) & Lucy Mann (GunPowder)
We had the privilege of interviewing two new business legends in our industry. Dan comes at it from a strong lead generation point of view and Lucy from a new business process consultancy point of view. Here are two top tips they shared during the panel discussion.
Books that agency owners recommend related to sales & marketing
Never split the difference
We negotiate all the time in life. Whether it’s at work, at home, with family, friends, team members, etc. This book is a must read for anyone who is looking for the best outcome. As the author Chris Voss puts it “I’d rather have no deal, than a bad deal”.